國際商貿英語

前言

　　隨著經濟全球化和信息技術的發(fā)展，國際經濟與貿易活動的環(huán)境、內容和方式都發(fā)生了重大變化。國際經濟與貿易，活動的內容不僅包括商品的跨國流動，還包括服務、技術以及知識的跨國流動，這些跨、國流動比過去任何時候都規(guī)模更大、程度更高，同時也伴隨著大量的勞動和資本的國際流動。對于國際經濟與貿易方式，電子商、務、電子結算等新的技術手段的出現(xiàn)和發(fā)展大大地減少了國際貿易的交易成本，提高了國際經濟與貿易活動的效率，也使許多非貿易產品和服務變得可貿易。國際貿易產品提供者不僅要考慮東道國經濟、政治和法律的影響，也必須考慮社會的、環(huán)境的、甚至倫理因素的影響。今天的跨國企業(yè)比過去任何時候都需要承擔更多的社會責任，也比過去任何時候都將受到國際組織和貿易伙伴國相關規(guī)則的約束。　　隨著我國經濟發(fā)展和對外開放規(guī)模的不斷擴大，國際經濟與貿易人才成為我國經濟建設和社會發(fā)展需求量較大的人才，其人才培養(yǎng)模式多樣化已成為必然的趨勢。為了及時反映經濟全球化和我國經濟發(fā)展、對外開放的變化，促進國際經濟與貿易領域人才的培養(yǎng)，發(fā)揮院校之間相互合作的優(yōu)勢，使國際經濟與貿易專業(yè)的學生能盡快適應快速變化的國際經貿環(huán)境，西安交通大學出版社邀請了部分國內學有所長的專家教授編撰了這套普通高等教育“十一五”國際經濟與貿易專業(yè)規(guī)劃教材。為使這套教材的編撰有序地進行，還專門成立了教材編寫委員會，由總主編、分主編和有關委員組成。各分冊主編分別由具有一定實力的本學科學術帶頭人擔任，組織編寫人員時注意老中青結合、教學人員與科研人員結合。同時還建立了規(guī)范的編、審制度，每一分冊的編寫組擬出大綱，其框架和內容經過編委會詳細討論，最后由總主編和分主編審訂。

內容概要

　　全書共十三章，涉及建立貿易關系、詢盤、發(fā)盤、還盤、索賠、保險、裝運等外貿業(yè)務的各個環(huán)節(jié)。書中還增加了近來來在外貿業(yè)務中使用頻率直萊越高的電子商務。編寫體例簡潔明了、深入淺出。每個章節(jié)都有對專用詞匯的釋義和內容豐富的例句。練習題設計能夠緊扣貿業(yè)務的各個環(huán)節(jié)，幫助讀者理解課文內容，鞏固所學知識?！　”緯晒└叩仍盒＝洕Q易專業(yè)的本科高年級學生及MBA、碩士研究生使用，也可供非經貿類專業(yè)學生、對外貿易業(yè)務人員、各類涉及企業(yè)人員、教師及相關人員自學之用。

書籍目錄

Unit 1  Fundamentals of Writing English Business LettersUnit 2  Establishing Business RelationsUnit 3  Enquiries and RepliesUnit 4  Quotations and OffersUnit 5  Orders, Acceptances and RejectionsUnit 6  Sales Confirmation and Purchase ContractUnit 7  Terms of PaymentUnit 8  Transport and InsuranceUnit 9  Complaint, Claim and SettlementUnit 10  Electronic Commerce and E-mailUnit 11  AgencyUnit 12  Letter of Intent, Agreements and ContractsUnit 13  Invitation for Bids, Bidding, Notice of Award and Advertisements

章節(jié)摘錄

　?、?Clearness　　You should make sure that the message conveys what you wish to say and isnot liable to any misunderstanding. Avoid vague and ambiguous expressions.　　In order to achieve clearness， you‘d better use well-constructed sentences andparagraphs as well as straightforward and simple English.　?、贑oncisenss　　Clearness and conciseness often go hand in hand in business correspondence.Conciseness needs to include any information，that is to the point， but to leave outthose statements that don’t bear on the subject. In other words， the true sense ofconciseness lies in that you say everything that must be said but do not wasteyour reader‘s time in words or phrases that can be spared. Say things briefly butcompletely without sacrificing clearness or courtesy. To achieve conciseness ofyour letter writing，　try to keep your Statements short，　avoid unnecessarywordiness or repetition， and eliminate excessive details.　　Paragraphing carefully can make a business letter clearer， easier to read and moreattractive. It is a good rule to confine each paragraph to only one point or topic.　?、?Courtesy　　Courtesy in letter writing refers to employing good human relation skills. Itc0nsists， not in using polite phrases， such as “your esteemed order”， “your kindenquiry”， but in demonstrating your consideration for your correspondent. Treatthe reader with respect and friendliness and sincerity， and be tactful， thoughtfuland appreciative.　　Try to avoid irritating， offensive or belittling statements.　You’d betteranswer letters promptly， for punctuality will please your recipient who hateswaiting for days before he obtains a reply to his letter. Sometimes， discrepancymay occur in business， but with diplomacy and tact it can be overcome and settledwithout ill will on either side. Never show your anger in a business letter.　　And you must also adopt the right tone. Before you begin to write， thinkcarefully about the way in which you want to influence your customer.　Askyourself， “What do I write this letter for？”　and then express yoursel：faccordingly， being persuasive， apologetic， firm and so on. The right tone mayarouse good will， warmth and interest in your reader.

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