劍橋標(biāo)準(zhǔn)商務(wù)英語教程高級教師用書

內(nèi)容概要

《劍橋標(biāo)準(zhǔn)商務(wù)英語教程》（Business Benchmark）是一套由劍橋資深英語教學(xué)專家編著的全新商務(wù)英語教程，有初、中、高三個級別，每個級別都包含學(xué)生用書（附聽力光盤及自學(xué)手冊）和教師用書備一冊，互為補(bǔ)充。本教程圍繞當(dāng)前職場中常見的主題設(shè)置學(xué)習(xí)單元，兼顧商務(wù)英語知識的拓展與聽、說、讀、寫能力的提高，通過有針對性的指導(dǎo)和反復(fù)練習(xí)幫助學(xué)生迅速提高商務(wù)環(huán)境中的英語實際運用能力。本教程各級別包含一套BEC考題及大量與BEC/BULATS難度相當(dāng)?shù)哪M練習(xí)，幫助學(xué)生熟悉考試的形式及要求，是備考BEC/BULATS考試的理想復(fù)習(xí)資料。本教程既可用于商務(wù)英語課堂教學(xué)，也適合那些即將踏入職場或已工作的學(xué)習(xí)者使用。

書籍目錄

AcknowledgementsIntroductionManagement　Unit 1: Corporate culture　Unit 2: Leaders and managers　Unit 3: Internal communications　Unit 4: Chairing meetingsCompetitive advantage　Unit 5: Customer relationships　Unit 6: Competitive advantage　Unit 7: A proposal　Unit 8: Presenting at meetingsAdvertising and sales　Unit 9: Advertising and customers　Unit 10: Advertising and the Internet　Unit 11: Sales reports　Unit 12: The sales pitchFinance　Unit 13: Forecasts and results　Unit 14: Financing the arts　Unit 15: Late payers　Unit 16: Negotiating a leaseThe work environment　Unit 17: Workolace atmosphere　Unit 18: The workforce of the future　Unit 19: Productivity　Unit 20: Staff negotiationsCorporate relationships　Unit 21: Corporate ethics　Unit 22: Expanding abroad　Unit 23: An overseas partnership　Unit 24: A planning conferenceExam skills and Exam practiceAppendix: The Common European Framework

章節(jié)摘錄

　　Getting started　　As a further extension, you cau get students to brainstorm other typical characteristics of corporate culture.　　You could also discuss the relationship between national cultures and corporate cultures if you think your students have the background to do this.　　Talking point: Aspects of corporate culture　　Pre-service students who have no close acquaintance with a company can be asked to talk about the culture of a college or school where they have studied.　　Listening: Aspects of corporate culture　　All audio material in this book is intended to be listenedto twice.　　If students are new to this type of listening activity,allow them to check their answers by looking at the transcript for Track 2 to see how the activity works.　　If yon wish to make the activity more challenging,Exercise l can be done after, rather than before,Exercise 2.　　Reading: Creating a corporate culture　　As a warmer before Ihe reading passage, ask students to do Exercises l and 2.

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