商務英語精讀（第2冊）

內容概要

本冊主要講述出口商品交易會、管理與文化、公共關系、促銷策略、國際商務、合資企業(yè)、金融市場、風險管理與保險、商業(yè)廣告、國際貿易組織等內容。課文內容新穎，選材力求涵蓋商務活動中的各個分支部分，注重介紹商務專業(yè)基礎理論知識和專業(yè)技能，語言通俗易懂。    本套教材共計二冊，每冊含10個單元，每單元有五大部分組成（對話、課文、閱讀、商務函電寫作及綜合練習）并附有課文、閱讀譯文和練習參考答案。通篇文章內容以實用為主，從多個方面學習商務基本知識，引導學生能進入一個直觀的仿真商務環(huán)境中學習。    本書主要針對高職高專商務英語專業(yè)和經貿專業(yè)學生，以及其他電子商務等專業(yè)學生和自學者。

書籍目錄

Unit One The Export Commodities Fair  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Two Management and Culture  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Three Public Relation  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Four Promotional Strategies  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Five International Business  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Six Joint Venture  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Seven Money Market  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Eight Risk Management and Insurance  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Nine Business Advertising  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesUnit Ten China's Entry into WTO  Part One Conversation  Part Two Text  Part Three Reading  Part Four Writing  Part Five ExercisesAppendix A Translations to Texts and ReadingsAppendix B VocabularyReferences

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