空間-美容、美體

前言

　　The gold rush of the UK fitness market in the mid nineties to early 2000’s brought a lot of players into the market and the significantexpansion of major chains．　　One thing these chains had in common was a generic approach tobranding and design that left a trail of red，white and blue signage and MDF box type designs scattered over the landscape with memberscrammed as tightly as possible．No longer are our target market happy with a load of machines plonkeddown in a room With badly laid out changing rooms that start to looktired after six months。They want to walk in and feel that their healthclub reflects their choices in other areas of their life；it should besomething that makes them feel more positive just by being there and running on a treadmill might just be made that bit more bearable．Today’s customer now casts a critical eye over the form and functionof the facility key to them in their buying decision．For some it maybe the number of treadmills，for others the size of the free weightsarea and the pool is subject to questions now on type of disinfectant（Is it chlorine？Is it ozone？）．The layout and standard of the changingrooms are also very important（particularly in city-based clubs）andcan be a secondary driver in the buying decision．

內(nèi)容概要

　　One thing these chains had in common was a generic approach tobranding and design that left a trail of red，white and blue signage and MDF box type designs scattered over the landscape with memberscrammed as tightly as possible．No longer are our target market happy with a load of machines plonkeddown in a room With badly laid out changing rooms that start to looktired after six months。They want to walk in and feel that their healthclub reflects their choices in other areas of their life.

作者簡(jiǎn)介

　　About Mhairl FitzPatrick　　Affer graduating from Glasgow University and spending 2 years In medlcaI research Mhaifi FitzPatrick decided to change careers and sfarted in a nascent health and fitness industry In the mid eightieS On the gym floor as an instructor．After a career moving up through club manaaement sheendedupasBrandManagerforGranadaHealth&Rtness In 1998beforeleavingandcofoundingARKLeisureMa&agemem with Andy Kay in 1999．They created a successful corporate fitness c。ntract management business over the next 7 years before taking a sfep up in investment terms and opening their first 37 on the south bank next to Tower Bridge In May 2006，followed by the second 37 ln Olympia，December 2007．

書籍目錄

PrefaceBodies,Tokyo37°,LondonClub Sportive Haarlem,HaarlemGeelong Orthondontics,VictoriaBella Dental,QueenslandGrooming Lounge,VirginiaHair Culture,TaipeiEric Paris Salon,BeijingSalon Gallerie,NebraskaSoap Treatment Store,AmsterdamRoppongi Hills Spa,TokyoVilla Skandinavia,RugenTakano Yuri Beauty Clinic,TokyoSPA MTM II,Hong KongSilver Rain a la prairie spa,Grand CaymanHan Salon de Visage,TokyoSpa at New York Palace,BudapestSteigenberger Day Spa,HamburgMission Hills Spa,ShenzhenLime Spa at Huvafen Fushi,MaleEvian Spa,ShanghaiORA Dentistry Spa,CaliforniaPlatinum Dental Care,New South WalesAcknowledgements

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