職業(yè)英語

內(nèi)容概要

　　《職業(yè)英語：工商管理類》專門針對工商管理類專業(yè)的學(xué)生編寫。全書共10個(gè)單元，每個(gè)單元又分為開篇重點(diǎn)內(nèi)容提示、導(dǎo)入問題、課文與綜合練習(xí)、閱讀理解、寫作、語法、輕松閱讀等模塊，在傳授專業(yè)英語知識的同時(shí)注重開發(fā)和培養(yǎng)學(xué)生的英語應(yīng)用能力，突出“實(shí)用為主，夠用為度”的原則?！　　堵殬I(yè)英語：工商管理類》內(nèi)容選材新穎，題材廣泛，無論是課文還是練習(xí)，都注重選擇最新的英語材料。課文篇幅短小、實(shí)用，生動活潑，努力使英語學(xué)習(xí)寓于趣味性、娛樂性之中，使得學(xué)生在課堂學(xué)習(xí)和課后自學(xué)都不會覺?枯燥乏味?！　　堵殬I(yè)英語：工商管理類》可作為高職高專院校工商管理類專業(yè)的專業(yè)英語課程教材，也可供從事管理等相關(guān)工作的從業(yè)人員參考使用。

書籍目錄

前言Unit 1Passage: Vocational Education in Germany2Reading for Fun: Differences between British and American Universities8Writing: Letters of Introduction9Grammar: Sentence Patterns 11Unit 2Passage: Vocational Education in China 15Reading for Fun: A Regulation for Vocational Students20Writing: Letters of Congratulation22Grammar: Nouns24Unit 3Passage: Liaoning Jidian Polytechnic 31Reading for Fun: The University of Michigan37Writing: Letters of Recommendation 38Grammar: Adjectives and Adverbs 40Unit 4Passage: The Role of Advertising51Reading for Fun: Advertising in America57Writing: Thankyou Letters58Grammar: Numerals60Unit 5Passage: Differences in Corporate Communication Styles65Reading for Fun: When East Meets West71Writing: Letters of Complaint/ Claim72Grammar: Modal Verbs74Unit 6Passage: Ecommerce81Reading for Fun: Ebusiness Investments86Writing: Letters of Reservation87Grammar: Disjunctive Questions89Unit 7Passage: B2B 95Reading for Fun: The Growing of Ecommerce101Writing: Letters of Confirmation103Grammar: Exclamations and Emphasized Structures104Unit 8Passage: Multimodel Transport109Reading for Fun: The Multinational Corporation114Writing: Abstracts115Grammar: Object Clauses118Unit 9Passage: Warehousing 122Reading for Fun: Customers in the Digital World127Writing: Agendas128Grammar: Adverbial Clauses Ⅰ130Unit 10Passage: The Key to Success for Business136Reading for Fun: Howard Schultz：The Star of Starbucks142Writing: Certificates144Grammar: Adverbial Clauses Ⅱ145AppendixChinese Translations and Reference Keys151參考文獻(xiàn)187

章節(jié)摘錄

版權(quán)頁：插圖：Vocational education will also provide more education opportunities for young people in China.Due to limited educational resources, each year more than 10 million junior middle school graduatescannot enter senior high schools, several million high school graduates cannot enter colleges, and a-bout one million college graduates cannot find jobs.To better meet the need of economic development, China has been actively engaged in the in-ternational cooperation and exchanges in the'field of vocational education. During the past 20years, the government has sent many delegations to over 20 countries and districts where vocationaleducation is well-developed to learn successful foreign experience. At the same time, China'has re-ceived many foreign vocational education delegations, invited foreign experts to give lectures in China, and jointly provided education with foreign vocational education institutions to promote the de-velopment of Chinese vocational education.

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《職業(yè)英語:工商管理類》：高職高?！笆濉睂I(yè)英語教學(xué)改革規(guī)劃教材

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