國(guó)際商務(wù)英語(yǔ)

內(nèi)容概要

《國(guó)際商務(wù)英語(yǔ)》融英語(yǔ)語(yǔ)言知識(shí)及技能和國(guó)際商務(wù)知識(shí)及技能于一體，力求將語(yǔ)言技能的培養(yǎng)和專(zhuān)業(yè)知識(shí)的學(xué)習(xí)有機(jī)地結(jié)合起來(lái)，從題材到形式盡量滿(mǎn)足適用性和應(yīng)用性的要求，以提高學(xué)生的商務(wù)英語(yǔ)交際能力。本教材共分十個(gè)單元，主要內(nèi)容有：初次見(jiàn)面介紹及問(wèn)候、工作面試、電話(huà)交流、宴請(qǐng)娛樂(lè)活動(dòng)、公司介紹、市場(chǎng)營(yíng)銷(xiāo)、產(chǎn)品介紹、定價(jià)、零售和批發(fā)業(yè)務(wù)及廣告宣傳。每單元由“聽(tīng)說(shuō)”、“課文”和”練習(xí)”三部分組成?！奥?tīng)說(shuō)”部分的內(nèi)容較貼近生活，易于學(xué)生理解、交流，并與單元主題內(nèi)容相符。聽(tīng)力練習(xí)的形式有多項(xiàng)選擇、缺格填空、回答問(wèn)題、判斷對(duì)錯(cuò)等；口語(yǔ)練習(xí)的形式有雙人討論、小組討論等互動(dòng)練習(xí)，以激發(fā)學(xué)生對(duì)本單元的學(xué)習(xí)興趣。為了便于教學(xué)和自學(xué)，本教材對(duì)詞匯和一些知識(shí)難點(diǎn)和要點(diǎn)作了較為詳細(xì)的介紹，每課課文后面還附有大量練習(xí)，以供選用。此外，書(shū)后附有總詞匯表、各課練習(xí)答案及聽(tīng)力原文，方便讀者自學(xué)和查閱。　　本教材主要適用于實(shí)踐型本科和高職高專(zhuān)課堂教學(xué)，同時(shí)又可用作在職人員英語(yǔ)培訓(xùn)教材，也適合具有相應(yīng)英語(yǔ)程度者自學(xué)或作為課外閱讀材料使用。

書(shū)籍目錄

unit one introduction and greeting 　part one listening & speaking 　 I  listening tasks 　 II speaking tasks 　part two text: introduction and greeting in business 　new words & expressions 　exercises unit two job interview 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: interview preparation 　new words & expressions 　notes 　exercises unit three business telephone manners 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: business telephone manners 　new words & expressions 　exercises unit four entertainment 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: entertaining business guests at home 　new words & expressions 　notes 　exercises unit five company 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: the largest fast food service company 　new words & expressions 　ote 　exercises 　unit six marketing 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: the role of marketing & marketing mix 　new words & expressions 　notes 　exercises unit seven products 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: consumer products & industrial products 　new words & expressions 　notes 　exerci'ses unit eight pricing 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: pricing objectives & terms used to describe price 　new words & expressions 　notes 　exercises unit nine retailing & wholesaling 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: retailing & wholesaling 　new words & expressions 　notes 　exercises unit ten advertising 　part one listening & speaking 　I listening tasks 　II speaking tasks 　part two text: history & roles of advertising 　new words & expressions 　notes 　exercises 　appendix i vocabulary and expressions 　appendix ii reference answers to the exercises 　appendix iii tapescripts 　references

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