商務(wù)英語(yǔ)函電

內(nèi)容概要

　　全球化的深入發(fā)展不僅使國(guó)際貿(mào)易空前繁榮，而且使企業(yè)的跨國(guó)生產(chǎn)和經(jīng)營(yíng)成為當(dāng)今世界經(jīng)濟(jì)不可阻擋的潮流。競(jìng)爭(zhēng)的國(guó)際化不斷凸顯商務(wù)英語(yǔ)這一溝通平臺(tái)的重要價(jià)值。培養(yǎng)具有扎實(shí)的英語(yǔ)語(yǔ)言功底、跨文化交際能力、豐富的國(guó)際商務(wù)知識(shí)和跨文化管理能力的國(guó)際商務(wù)人才是我國(guó)成功參與國(guó)際競(jìng)爭(zhēng)的重要前提。　　本教材突破傳統(tǒng)教材的局限性，結(jié)合筆者多年從事國(guó)際商務(wù)活動(dòng)及商務(wù)英語(yǔ)寫(xiě)作教學(xué)的經(jīng)驗(yàn)，在參考大量國(guó)內(nèi)外相關(guān)資料的基礎(chǔ)上，將理論與實(shí)踐緊密結(jié)合，拓寬商務(wù)視野，豐富教學(xué)內(nèi)容，從而使之成為真正實(shí)用的商務(wù)英語(yǔ)寫(xiě)作用書(shū)。本教材的特點(diǎn)主要表現(xiàn)在以下三個(gè)方面：　　1．視野廣，內(nèi)容豐富?！　‰S著商務(wù)活動(dòng)形式的不斷豐富和通信技術(shù)的不斷更新，商務(wù)英語(yǔ)的范疇在不斷擴(kuò)大，商務(wù)溝通的方式也在不斷地更新和發(fā)展。為適應(yīng)當(dāng)前國(guó)際商務(wù)發(fā)展的需要，本教材本著大商務(wù)的原則，在重點(diǎn)介紹與國(guó)際貿(mào)易相關(guān)的信函寫(xiě)作的基礎(chǔ)上，增加了跨國(guó)公司日常業(yè)務(wù)運(yùn)作所需的商務(wù)文書(shū)寫(xiě)作以及求職簡(jiǎn)歷的撰寫(xiě)等方面的內(nèi)容，以提高學(xué)生全面的商務(wù)寫(xiě)作能力，滿足他們參加商務(wù)英語(yǔ)相關(guān)資格考試(如劍橋商務(wù)英語(yǔ)考試)、求職和未來(lái)職業(yè)發(fā)展的需要。對(duì)于跨文化溝通知識(shí)的介紹有利于培養(yǎng)學(xué)生的跨文化意識(shí)，提高其跨文化溝通能力。附錄中列出了大量國(guó)際商務(wù)中常用的縮略語(yǔ)、組織機(jī)構(gòu)名稱(chēng)、貿(mào)易術(shù)語(yǔ)、專(zhuān)業(yè)詞匯等，可以豐富學(xué)生的商務(wù)知識(shí)?！　?．理論與實(shí)踐緊密結(jié)合?！　榱思由顚W(xué)生對(duì)商務(wù)英語(yǔ)寫(xiě)作的了解和熟練掌握，本教材不僅介紹了商務(wù)英語(yǔ)寫(xiě)作所要遵循的一般原則及技巧，還對(duì)每一類(lèi)具體商務(wù)信函的組織原則及寫(xiě)作技巧作了詳細(xì)的闡述。本教材所提供的大量信函很多選自實(shí)際應(yīng)用的范例，能真切反映商務(wù)活動(dòng)的實(shí)際過(guò)程，有助于消除學(xué)生“學(xué)無(wú)以致用”的擔(dān)憂，從而提高其學(xué)習(xí)積極性。另外，本書(shū)的主要內(nèi)容用英文編寫(xiě)，可用于雙語(yǔ)教學(xué)和英語(yǔ)教學(xué)，有助于培養(yǎng)學(xué)生直接用英語(yǔ)思維的習(xí)慣和提高其實(shí)際英語(yǔ)應(yīng)用能力。　　3．操作性強(qiáng)?！　∩虅?wù)英語(yǔ)寫(xiě)作是一種極有用的技能，學(xué)生必須練好基本功。為方便學(xué)生學(xué)習(xí)，本教材的每個(gè)章節(jié)提供專(zhuān)題簡(jiǎn)介、信函組織原則和寫(xiě)作技巧、正文信函、生詞解釋及關(guān)鍵詞語(yǔ)的用法、有用的句型、練習(xí)等諸多部分的內(nèi)容編排。此種編排有利于學(xué)生更有針對(duì)性地進(jìn)行寫(xiě)作，通過(guò)大量的練習(xí)，舉一反三，不斷地提高其寫(xiě)作的真實(shí)性和得體性?！　”緯?shū)適合商務(wù)英語(yǔ)專(zhuān)業(yè)和國(guó)際經(jīng)濟(jì)與貿(mào)易專(zhuān)業(yè)的學(xué)生、國(guó)際商務(wù)從業(yè)人員參考使用，可以作為各級(jí)院校的教學(xué)用書(shū)、公司培訓(xùn)用書(shū)以及自學(xué)參考用書(shū)。

書(shū)籍目錄

Part One  The Building Blocks of Business Communication　Chapter 1  An Insight into Business Communication　Chapter 2  Selection of Communication Channels　Chapter 3  Structure and Styles of Business Letters　Chapter 4  Creating Effective Business Communication　Chapter 5  Cross-Cultural CommunicationPart Two  International Business Correspondence　Chapter 6  Establishing Business Relations　Chapter 7  Enquiries and Replies　Chapter 8  Offers, Quotations and Counter-Offers　Chapter 9  Orders and Their Fulfillment　Chapter 10  Terms of Payment　Chapter 11  Packing　Chapter 12  Insurance　Chapter 13  Shipment　Chapter 14  Complaints and Claims　Chapter 15  Business Contract  ~Part Three  Interoffice Communication　Chapter I6  Memorandums　Chapter 17  Reports　Chapter 18  ResumesAppendix Ⅰ Abbreviations Used in International TradeAppendix Ⅱ INCOTERMS 2000, and Expressions Related to TradeAppendix Ⅲ Shipping Documents參考文獻(xiàn)

章節(jié)摘錄

　?。?） Color　　Colors can also carry meanings in a culture. In the United States， mourners wear black tofunerals， while brides wear white. In Japan and China， white is the color of death. Purple flowersare given to the dead in Mexico. In China， red stands for happiness and even power， therefore， sealswith red ink are used to show authority， but in other countries， blue ink is used for seals.　?。?） Age　　Cultures also differ in their views of age. In the United States， youth is valued. Some men aswell as some women color their hair and even have face-lifts to look as youthful as possible. Olderpeople prefer to live alone to show that they are as strong as young people. In many Asian countriessuch as China and Japan， older people are respectable because they carry rich experience. It is thecustom there that younger people should defer to older people and learn from them.　　6. Case study　　Interpreting a Smile　　Case Description：　　Peter is the general manager of an American company in China. Recently， Jun Chen， one of theChinese managers， made a mistake at work which caused some difficulties requiring a lot of effortsto fix. Jun Chen was very upset about what had happened， and he came to Peters office to make aformal apology. Jun Chen went into Peters office after being told to， smiling before he spoke."Peter， Ive been feeling very upset about the trouble I had caused for the company. Im here toapologize for my mistake. Im terribly sorry about it and I want you to know that it will neverhappen again. " Jun Chen said， looking at Peter with the smile he had been wearing since he walkedinto the office. Peter found it hard to accept the apology. He looked at Jun Chen， and asked， "Areyou sure？"　　"Yes， Im sorry and I promise this wont happen again，" Jun Chen said， with a smile evenbroader than before.　　"Im sorry I just can not take your apology. You dont look sorry at all！" Peter said angrily.　　Jun Chens face turned red. He did not in the least expect Peter to take it negatively. He wasdesperate to make himself understood. "Peter，" he managed to smile again， "trust me， no one canfeel any more sorry than I do about it. "　　Peter was almost furious by now， "If you are that sorry， how can you still smile？"

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