商務(wù)英語函電

內(nèi)容概要

　　全球化的深入發(fā)展不僅使國際貿(mào)易空前繁榮，而且使企業(yè)的跨國生產(chǎn)和經(jīng)營成為當(dāng)今世界經(jīng)濟不可阻擋的潮流。競爭的國際化不斷凸顯商務(wù)英語這一溝通平臺的重要價值。培養(yǎng)具有扎實的英語語言功底、跨文化交際能力、豐富的國際商務(wù)知識和跨文化管理能力的國際商務(wù)人才是我國成功參與國際競爭的重要前提。　　本教材突破傳統(tǒng)教材的局限性，結(jié)合筆者多年從事國際商務(wù)活動及商務(wù)英語寫作教學(xué)的經(jīng)驗，在參考大量國內(nèi)外相關(guān)資料的基礎(chǔ)上，將理論與實踐緊密結(jié)合，拓寬商務(wù)視野，豐富教學(xué)內(nèi)容，從而使之成為真正實用的商務(wù)英語寫作用書。本教材的特點主要表現(xiàn)在以下三個方面：　　1．視野廣，內(nèi)容豐富。　　隨著商務(wù)活動形式的不斷豐富和通信技術(shù)的不斷更新，商務(wù)英語的范疇在不斷擴大，商務(wù)溝通的方式也在不斷地更新和發(fā)展。為適應(yīng)當(dāng)前國際商務(wù)發(fā)展的需要，本教材本著大商務(wù)的原則，在重點介紹與國際貿(mào)易相關(guān)的信函寫作的基礎(chǔ)上，增加了跨國公司日常業(yè)務(wù)運作所需的商務(wù)文書寫作以及求職簡歷的撰寫等方面的內(nèi)容，以提高學(xué)生全面的商務(wù)寫作能力，滿足他們參加商務(wù)英語相關(guān)資格考試(如劍橋商務(wù)英語考試)、求職和未來職業(yè)發(fā)展的需要。對于跨文化溝通知識的介紹有利于培養(yǎng)學(xué)生的跨文化意識，提高其跨文化溝通能力。附錄中列出了大量國際商務(wù)中常用的縮略語、組織機構(gòu)名稱、貿(mào)易術(shù)語、專業(yè)詞匯等，可以豐富學(xué)生的商務(wù)知識?！　?．理論與實踐緊密結(jié)合。　　為了加深學(xué)生對商務(wù)英語寫作的了解和熟練掌握，本教材不僅介紹了商務(wù)英語寫作所要遵循的一般原則及技巧，還對每一類具體商務(wù)信函的組織原則及寫作技巧作了詳細的闡述。本教材所提供的大量信函很多選自實際應(yīng)用的范例，能真切反映商務(wù)活動的實際過程，有助于消除學(xué)生“學(xué)無以致用”的擔(dān)憂，從而提高其學(xué)習(xí)積極性。另外，本書的主要內(nèi)容用英文編寫，可用于雙語教學(xué)和英語教學(xué)，有助于培養(yǎng)學(xué)生直接用英語思維的習(xí)慣和提高其實際英語應(yīng)用能力?！　?．操作性強?！　∩虅?wù)英語寫作是一種極有用的技能，學(xué)生必須練好基本功。為方便學(xué)生學(xué)習(xí)，本教材的每個章節(jié)提供專題簡介、信函組織原則和寫作技巧、正文信函、生詞解釋及關(guān)鍵詞語的用法、有用的句型、練習(xí)等諸多部分的內(nèi)容編排。此種編排有利于學(xué)生更有針對性地進行寫作，通過大量的練習(xí)，舉一反三，不斷地提高其寫作的真實性和得體性?！　”緯m合商務(wù)英語專業(yè)和國際經(jīng)濟與貿(mào)易專業(yè)的學(xué)生、國際商務(wù)從業(yè)人員參考使用，可以作為各級院校的教學(xué)用書、公司培訓(xùn)用書以及自學(xué)參考用書。

書籍目錄

Part One  The Building Blocks of Business Communication　Chapter 1  An Insight into Business Communication　Chapter 2  Selection of Communication Channels　Chapter 3  Structure and Styles of Business Letters　Chapter 4  Creating Effective Business Communication　Chapter 5  Cross-Cultural CommunicationPart Two  International Business Correspondence　Chapter 6  Establishing Business Relations　Chapter 7  Enquiries and Replies　Chapter 8  Offers, Quotations and Counter-Offers　Chapter 9  Orders and Their Fulfillment　Chapter 10  Terms of Payment　Chapter 11  Packing　Chapter 12  Insurance　Chapter 13  Shipment　Chapter 14  Complaints and Claims　Chapter 15  Business Contract  ~Part Three  Interoffice Communication　Chapter I6  Memorandums　Chapter 17  Reports　Chapter 18  ResumesAppendix Ⅰ Abbreviations Used in International TradeAppendix Ⅱ INCOTERMS 2000, and Expressions Related to TradeAppendix Ⅲ Shipping Documents參考文獻

章節(jié)摘錄

　　（6） Color　　Colors can also carry meanings in a culture. In the United States， mourners wear black tofunerals， while brides wear white. In Japan and China， white is the color of death. Purple flowersare given to the dead in Mexico. In China， red stands for happiness and even power， therefore， sealswith red ink are used to show authority， but in other countries， blue ink is used for seals.　?。?） Age　　Cultures also differ in their views of age. In the United States， youth is valued. Some men aswell as some women color their hair and even have face-lifts to look as youthful as possible. Olderpeople prefer to live alone to show that they are as strong as young people. In many Asian countriessuch as China and Japan， older people are respectable because they carry rich experience. It is thecustom there that younger people should defer to older people and learn from them.　　6. Case study　　Interpreting a Smile　　Case Description：　　Peter is the general manager of an American company in China. Recently， Jun Chen， one of theChinese managers， made a mistake at work which caused some difficulties requiring a lot of effortsto fix. Jun Chen was very upset about what had happened， and he came to Peters office to make aformal apology. Jun Chen went into Peters office after being told to， smiling before he spoke."Peter， Ive been feeling very upset about the trouble I had caused for the company. Im here toapologize for my mistake. Im terribly sorry about it and I want you to know that it will neverhappen again. " Jun Chen said， looking at Peter with the smile he had been wearing since he walkedinto the office. Peter found it hard to accept the apology. He looked at Jun Chen， and asked， "Areyou sure？"　　"Yes， Im sorry and I promise this wont happen again，" Jun Chen said， with a smile evenbroader than before.　　"Im sorry I just can not take your apology. You dont look sorry at all！" Peter said angrily.　　Jun Chens face turned red. He did not in the least expect Peter to take it negatively. He wasdesperate to make himself understood. "Peter，" he managed to smile again， "trust me， no one canfeel any more sorry than I do about it. "　　Peter was almost furious by now， "If you are that sorry， how can you still smile？"

圖書封面

評論、評分、閱讀與下載

---

    商務(wù)英語函電 PDF格式下載

---