商務(wù)英語閱讀（上冊）

內(nèi)容概要

本書為商務(wù)英語閱讀上冊，共16個單元，內(nèi)容主要涉及國際貿(mào)易、金融、營銷、物流、人力資源管理、跨文化交際、知識產(chǎn)權(quán)等。每個單元包括主課文和兩篇快速閱讀：主課文內(nèi)容翔實，讓讀者對本單元話題作整體了解，掌握本領(lǐng)域的專業(yè)詞匯；快速閱讀在訓(xùn)練讀者閱讀能力的同時讓讀者了解此領(lǐng)域的發(fā)展新動態(tài)。 本書適用于高職高專商務(wù)英語專業(yè)學(xué)生，也可作為國際貿(mào)易、工商管理等其他專業(yè)的學(xué)生和從事國際商務(wù)的人士及英語愛好者的英語自學(xué)用書。

書籍目錄

Unit 1 International Trade 　Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks　Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable GrowthUnit 2 Setting Disputes -- the WTO's Unique Contribution　Fast Reading I Integrated Negotiation　Fast Reading 11 Dialogue Key to Resolving IPR DisputesUnit 3 Globalization and Its Impact on the Business　Fast Reading I Population and Globalization　Fast Reading 11 Norway and Peru Next China's Trade TargetsUnit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB?　Fast Reading I Solving the Trade Imbalance　Fast Reading ]I Survey: Cheap Exports of China Reduce World InflationUnit 5 Don't Fence Me Out!　Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America 　Fast Reading II China: U.S. Piracy Complaint May Hurt TiesUnit 6 China, Dumping or Not　Fast Reading [ Chinese Lighter Producers Win EU Anti-Dumping Suit　Fast Reading II China Steel Companies Win Anti-dumping CasesUnit 7 The Force Behind the Nike Empire　Fast Reading I Richard Branson and His Virgin Kingdom　Fast Reading II A Most Influential Person of the 20th CenturyUnit 8 Regional Economic Integration　Fast Reading I China ASEAN to See Closer Economic Ties　Fast Reading II Speech by President Hu Jintao of China at the 12th APEC Economic Leaders' Meeting (79)Unit 9 Environment, Trade, and Investment (82)　Fast Reading I The Effects of Trade Liberalization on the Environment　Fast Reading II EU Leaders Agree to Cut Greenhouse GasesUnit 10 Negotiation Skills and Strategies　Fast Reading I Business Is Negotiation　Fast Reading I Negotiating Customer AgreementsUnit 11 "Toyota" of China　Fast Reading I Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul　Fast Reading II Microsoft, Lenovo to Set Up Joint R&D CenterUnit 12 The Survival of the Old Brands　Fast Reading I Honda Plans New Brand through Guangzhou Venture　Fast Reading II Pu'er: The Tea That Changed a CountyUnit 13 E-commerce: Doing Business Online　Fast Reading I Going Shopping? Go Global!　Fast Reading II E-Trading Helps Small Firm Bag Market ShareUnit 14 China's Door Now Wide-Open for Foreign Banks　Fast Reading I Bank Gets Nod for Joint Venture　Fast Reading II Foreign Banks Go LocalUnit 15 Known Brands Acquiring Name Recognition　Fast Reading I Mergers and the Supersizing of Bussiness　Fast Reading 11 Thai Company Wins Bid for Gujing GroupUnit 16 Multinational Companies　Fast Reading I Mengniu Inks NBA Promotions Partnership　Fast Reading II Bill Gates: Microsoft to Build R&D Parks in Beijing, ShanghaiKey to Exercises

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