商務(wù)溝通基礎(chǔ)

內(nèi)容概要

　　《商務(wù)溝通基礎(chǔ)》（英文版）是一部適合中國商務(wù)國情，以培養(yǎng)學(xué)生跨文化的商務(wù)溝通能力為主要目標(biāo)的商務(wù)英語教材。全書綜合了國內(nèi)外優(yōu)秀教材的許多特點(diǎn)，分三大部分全面概括了商務(wù)溝通的理論與技巧，知識(shí)體系完善，技能涵蓋全面，內(nèi)容生動(dòng)活潑，同時(shí)凸顯了中國文化，是一本培養(yǎng)多層次應(yīng)用型人才、文化依托式的現(xiàn)代商務(wù)英語教材?！　”窘滩倪m合高等院校商務(wù)、經(jīng)濟(jì)、管理等相關(guān)專業(yè)學(xué)生及一般院校英語專業(yè)學(xué)生拓展課程使用，也適合普通商務(wù)人員為切實(shí)提高商務(wù)溝通理論與技巧了，增強(qiáng)英語語言能力之用。

書籍目錄

Part IChapter 1　Getting Ready: Business Communication Fundamentalsi. The Definition of Business Communicationii. The Function of Business Communicationiii. The Categories of Business Communicationiv. The Characteristics of Business Communicationv. Over to YouChapter 2　Communication Strategiesi. The Process Model (Linear Model)ii. Ronald. B. Adler Model (Interactive Model)iii. Mary Munter Model (Circular Model)iv. Over to YouChapter 3　Intercultural Business Communicationi. Understanding Cultures and Communicationii. High Context or Low Context?iii. Developing Intercultural Business Communication Skillsiv. Business Anthropogeography: Doing Business around the Worldv. Over to YouChapter 4　Gender Difference in Communicationi. Gender Differenceii. Psychological Difference between Men and Womeniii. Educational Differenceiv. Men and Women at Workv. Women in Negotiationvi. How to Sell to Women?vii. Over to YouChapter 5　Persuasive Skills (1)i. Persuading Oneself before Othersii. Setting Personal Objectiveiii. Developing the Relationshipiv. Understanding Human Motivationv. Over to YouChapter 6　Persuasive Skills (2)i. Asking the Right Questionsii. Applying the Power of Personalityiii. Choosing the Right Approachiv. Over to YouChapter 7　Non-verbal Skillsi. The Significant Role of Non-verbal Communicationii. Non-verbal Delivery Skillsiii. Non-verbal Listening Skillsiv. Over to YouChapter 8　Public Speaking Skillsi. Fighting down Your Terrorii. Presentation Skillsiii. Debating Skills: To Be or Not to Beiv. Knowing How to Say Nov. Over to You……Part IIIBibliography

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