外貿(mào)英語(yǔ)函電

前言

　　現(xiàn)代經(jīng)濟(jì)發(fā)展的實(shí)踐表明，國(guó)際貿(mào)易是經(jīng)濟(jì)增長(zhǎng)的強(qiáng)大推動(dòng)力。第二次世界大戰(zhàn)后，國(guó)際貿(mào)易的迅速發(fā)展在全球范圍內(nèi)引起了國(guó)際分工體系的革命性變革和福利分配格局的重組，極大地促進(jìn)了經(jīng)濟(jì)增長(zhǎng)。中國(guó)實(shí)行改革開放和加入世界貿(mào)易組織，加速了對(duì)外開放的步伐，外貿(mào)業(yè)務(wù)增長(zhǎng)迅速，對(duì)外貿(mào)易對(duì)經(jīng)濟(jì)增長(zhǎng)的貢獻(xiàn)度不斷提高，市場(chǎng)對(duì)外貿(mào)人才的需求急劇增加。　　為了適應(yīng)國(guó)際經(jīng)濟(jì)理論的不斷創(chuàng)新與拓展以及外貿(mào)業(yè)務(wù)發(fā)展的需要，加快培養(yǎng)出更多掌握經(jīng)濟(jì)學(xué)理論知識(shí)、具有良好的外語(yǔ)基礎(chǔ)、熟悉WTO的游戲規(guī)則、了解國(guó)際慣例、熟悉國(guó)際市場(chǎng)運(yùn)作規(guī)則、具有濃厚的國(guó)際意識(shí)、掌握具體操作能力的國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)應(yīng)用型人才，必須從國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)的課程體系、課程內(nèi)容、教學(xué)方法、教材編寫等方面進(jìn)行探索和創(chuàng)新?！　　皬?fù)旦卓越·21世紀(jì)國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)教材新系”教材編委會(huì)精心策劃，在總結(jié)過(guò)去教材建設(shè)經(jīng)驗(yàn)的基礎(chǔ)上，結(jié)合應(yīng)用型本科教育的特點(diǎn)，借鑒國(guó)內(nèi)外經(jīng)驗(yàn)做法，經(jīng)過(guò)反復(fù)研究論證和撰寫，推出了“復(fù)旦卓越·21世紀(jì)國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)教材新系”。這套系列教材包括《國(guó)際結(jié)算》、《國(guó)際貿(mào)易》、《國(guó)際外貿(mào)實(shí)務(wù)》、《國(guó)際運(yùn)輸與保險(xiǎn)》、《WTO規(guī)則與運(yùn)作》、《外貿(mào)英語(yǔ)函電》、《國(guó)際商法》、《國(guó)際服務(wù)貿(mào)易》、《報(bào)關(guān)實(shí)務(wù)》、《進(jìn)出口商品檢驗(yàn)》、《國(guó)際商務(wù)談判》、《國(guó)際貿(mào)易專業(yè)英語(yǔ)》等十幾種。

內(nèi)容概要

《外貿(mào)英語(yǔ)函電》 (第二版)依據(jù)國(guó)際貿(mào)易通行慣例，就商務(wù)書信格式、商務(wù)關(guān)系的建立、詢價(jià)與回復(fù)、報(bào)盤與還盤、促銷、訂購(gòu)與確認(rèn)、包裝、運(yùn)輸、付款方式、保險(xiǎn)、代理、投訴與處理、電子信函以及貿(mào)易形式等14個(gè)方面進(jìn)行商務(wù)英語(yǔ)信函應(yīng)用能力的講述。修訂后的教材體例安排新穎，語(yǔ)言簡(jiǎn)潔規(guī)范，通過(guò)大量的技能訓(xùn)練把基礎(chǔ)英語(yǔ)技能和外貿(mào)英語(yǔ)知識(shí)有機(jī)地結(jié)合起來(lái)，使學(xué)生具備較強(qiáng)的撰寫國(guó)際商務(wù)英語(yǔ)書信的能力，實(shí)用性、針對(duì)性更強(qiáng)。   本書適合作為國(guó)際經(jīng)濟(jì)貿(mào)易、國(guó)際商務(wù)英語(yǔ)等專業(yè)的本科、高職高專，以及成人教育的教學(xué)用書，也可作為公司、企業(yè)在第一線處理商務(wù)信息的人士參考使用。

書籍目錄

Unit One Layout of Business Letters　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Two Establishing Business Relations　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Three Enquiries and Replies　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Four Offers and Counter-offers　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Five Sales Promotion　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Six Orders and Acknowledgements　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Seven Packing　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Eight Transportation　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Nine Terms of Payment　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Ten Insurance　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Eleven Agencies　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Unit Twelve Complaints and Adjustments　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　ExercisesUnit Thirteen Electronic Correspondence　Specimen Telex　Specimen Fax　Specimen E-mail　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　ExercisesUnit Fourteen Forms of Trade　Specimen Letters　Vocabulary　Phrases and Expressions　Notes　Related Words and Phrases　Reference Expressions　Words and Phrases Power Development　Exercises　Appendix　1. Glossary　2. Phrases and Expressions　3. Notes　4. Related Words and Phrases　5. Key to Exercises　Reference Books

章節(jié)摘錄

　　Gentlemen： （should always be in plural form）　　If the receiver is known to the writer personally, a less formal and warmer greeting is used as follows：　　Dear Ms. Bontoux,　　Dear Dr. Walter,　　The trend is towards "Ms. " as the courtesy title for all women regardless of their marital status.　　5. Body of the Letter　　The body of the letter, which contains the message you want to set across to the receiver, is the core of the letter. A good letter will not only get the business done but also promote good will. Thus, it should be carefully planned and messages should be stated and arranged logically.　　It is best, even for a short letter, to divide the body into at least two or three paragraphs, confining each paragraph to one topic. This step makes your text easier to read and presents your message more clearly. A typical plan for a three- paragraph letter would look like the following：　　Paragraph one- Begin with information that catches the readers attention and refer to some need or interest of the reader, or refer to the previous correspondence if there is one. Put "you" into the letter. Paragraph two —— Bring in your involvement, or what service or information you have to offer. Put "you and I" into the letter. Paragraph three —— End the body of the letter with the action or idea that you want the reader to consider or with the results you would like to 1have.

編輯推薦

　　《外貿(mào)英語(yǔ)函電（第2版）》是在編委會(huì)精心策劃、總結(jié)過(guò)去教材建設(shè)經(jīng)驗(yàn)的基礎(chǔ)上，借鑒國(guó)內(nèi)外同類經(jīng)驗(yàn)做法，經(jīng)過(guò)反復(fù)研究論證推出的，具有“新、特、實(shí)、強(qiáng)”等特點(diǎn)。設(shè)計(jì)思路新穎，強(qiáng)調(diào)學(xué)以致用，突出“以學(xué)生為中心”的思想；力求創(chuàng)新寫作體例和研究分析方法：觀點(diǎn)內(nèi)容著力體現(xiàn)前瞻性、動(dòng)態(tài)性，并做到深度和廣度適宜：課程體系體現(xiàn)涉外經(jīng)濟(jì)類專業(yè)特點(diǎn)，采用中文和英語(yǔ)相結(jié)合的辦法，凸顯雙語(yǔ)教學(xué)特色：注重實(shí)踐性、實(shí)用性、可操作性。編寫教師陣容龐大，教學(xué)經(jīng)驗(yàn)豐富，研究能力強(qiáng)。

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