當(dāng)代商務(wù)英語綜合教程

內(nèi)容概要

是專門為高職高專商務(wù)英語專業(yè)學(xué)生精心編寫的。由著名英語專家主編，高職高專商務(wù)英語教學(xué)一線骨干教師、本科商務(wù)英語教學(xué)專家、英語語言教育專家和企業(yè)商務(wù)英語培訓(xùn)教師聯(lián)袂編寫，由外籍商務(wù)英語專家審定把關(guān)。特點(diǎn)：起點(diǎn)、難度適當(dāng)，符合高職學(xué)生的實(shí)際特點(diǎn)；注重語言基本功，強(qiáng)化聽說讀寫譯技能訓(xùn)練；富有時代特色，商務(wù)與語言有機(jī)的銜接；重在培養(yǎng)職業(yè)能力，適應(yīng)商務(wù)職場的需要；配有光盤、多媒體課件及網(wǎng)站，方便課余鞏固。

書籍目錄

Acknowledgement Bookmap Unit 1 　Text A Spotlight on Copenhagen 　Language in Use 　Text B Lenovo Steps Out Onto Global Stage Unit 2 　Text A A Coke and a Smile Language in Use 　Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales Unit 3 　Text A The Rich Man and the Poor Man 　Language in Use 　Text B Look up! Big Bucks in Billboards Unit 4 　Text A The Power of a Blue Box Language in Use 　Text B China's Commercial Ties with EU Unit 5 　Text A The Value of Time 　Language in Use 　Text B How Could Huawei Realize Its Great Leap Forward? Unit 6 　Text A Delight 　Language in Use 　Text B How to Organize Your Business Unit 7 　Text A Only Children, Finding the Middle Ground Between Lonely and Lionized 　Language in Use 　Text B Planning a Positive Cash Flow Unit 8 　Text A British Pub Culture 　Language in Use 　Text B Competitive Strategy and Change Management Unit 9 　Text A Home 　Language in Use 　Text B Three-point Turn Hyundai in America Unit 10 　Text A My Bank Account 　Language in Use 　Text B Lessons from the Enron Scandal Unit 11 　Text A Leave Your Hat On, but Lose the Jeans 　Language in Use 　Text B The lnternet Changes Rules of Game Unit 12 　Text A One Man Talking 　Language in Use 　Text B Franchising Pros and Cons: Is Franchising Right for You? 　Text A Heard on the Street 　Language in Use Unit 13 　Text A Heard on the Street 　Language in Use 　Text B Creating a High Performance Culture - Breathe in and ou Unit 14 　Text A I Know Why the Caged Bird Sing 　Language in Use 　Text B The Culture of Collaboration: Building Bridges for Success Unit 15 　Text A Flowers in the Sky 　Language in Use 　Text B The Truth Behind the Tagline of KFC Unit 16 　Text A Black Horse 　Language in Use 　Text B What is "Lean" about Product Development? Appendix

章節(jié)摘錄

　　Churches and castles are almost all that remain of the original city. Copenhagen became the capital of Denmark in1445. During the late 16th century, trade grew, and so did the city. But fires in 1728 and 1795 destroyed the old wooden structures. Much of what we see today dates from the 19th and early 20th centuries.　　See one of the spires up close really close at the 17thcentury Church of Our Saviour. Brave souls may climb the 150: stairs winding outside the spire to its top. If youre afraid of heights, or if its a windy day, you can forget the climb. Butthen youll miss the magnificent view.　　Once the earth is under your feet again (youll enjoy the feeling), cross the nearest bridge to Castle Island. The curious yet majestic-looking spire ahead tops the oldest stock exchange in Europe, built in 1619. Its spire is formed from the entwined tails of three dragons. They represent Denmark, Sweden and Norway.　　Keep going to the Christiansborg Palace. The town of Copenhagen began here. Stop and visit the medieval castle. Parliament and the Royal Reception Chambers are open, too. Then continue to Nyhavn, a narrow waterway dug by soldiers in1673. Youll understand why Hans Christian Andersen made this charming waterway his home. A specially-built mirror outside his apartment window allowed him to peck unseen at the world outside.

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