商務(wù)英語函電

內(nèi)容概要

本書能理論聯(lián)系實(shí)際，比如在付款條件、商品包裝和信用證的應(yīng)用等章節(jié)，都有簡明扼要的理論分析，讓讀者對有關(guān)事實(shí)和做法既知其然，亦能知其所以然。在商務(wù)傳真（Fax）與電子郵件（E-mail）寫作方面，既詳細(xì)介紹這種最現(xiàn)代化的電子通信方式的應(yīng)用知識(shí)，又準(zhǔn)確地描述它們的特點(diǎn)和特有的寫作規(guī)格，尤其是對電子郵件的文稿組織，作了深入細(xì)致的分析。與課文配套的練習(xí)題是選用大量國際商務(wù)活動(dòng)最新的資料和實(shí)例編寫而成，以幫助學(xué)習(xí)者學(xué)會(huì)掌握這門最現(xiàn)代化的通信技巧，使本書具有更強(qiáng)的時(shí)代感。它還特辟了一章（第19章），對主要的外貿(mào)單證如商業(yè)單據(jù)、金融單證、官方單證以及其他有關(guān)單證如“船長收據(jù)”“不列入黑名單證明”等，作歸納、回應(yīng)式的說明，以加深讀者對外貿(mào)單據(jù)、單證的理解。是一本便捷的業(yè)務(wù)工具書。

書籍目錄

PART ONE  Chapter One  Introduction （導(dǎo)論）  Chapter Two  The Layout of Business Letters（商務(wù)信函的格式）    Section 1  Introduction    Section 2  Language Style    Section 3  Format of Business Letters    Section 4  Layout of the Common Blocked Lines for Business Letters    Section 5  Addressing EnvelopesChapter Three  Establishment of Business Relations and Credit Status Enquiries （建立業(yè)務(wù)關(guān)系和資信調(diào)查）    Section 1  Establishment of Business Relations    Section 2  Credit Status Enquiries    Section 3  Useful Expressions  Chapter Four Enquiry and Offer （詢家和報(bào)盤）    Section 1  Enquiry    Section 2  Guidelines for Writing Enquiries    Section 3  Reply to Enquiries: Offer    Section 4  Important Notes on an Offer    Section 5  Guidelines for Replying to Enquiries    Section 6  Specimen Letters    Section 7  Useful Expressions  Chapter Five Response to Offers （回應(yīng)報(bào)價(jià)）    Section 1  Declining an Offer    Section 2  Guidelines for Declining an Offer    Section 3 Conditional Acceptance. Counter-offer    Section 4  Guidelines for Writing Counter-offer Letters    Section 5  Entire Acceptance    Section 6  Guidelines for Writing Acceptance Letters    Section 7  Specimen Letters    Section 8  Useful Expressions  Chapter Six  Order Placing & Replies to Orders（下單及對單的回應(yīng)）    Section 1  Introduction    Section 2  How to Place an Order    Section 3  Confirmation of an Order    Section 4  Useful Expressions  Chapter Seven  International Business Contract （國際商務(wù)合同）    Section 1  A Brief Introduction to International Business Contract    Section 2  The Contract Heading    Section 3  The Recitals    Section 4  The Main Body of a Contract    Section 5  The Validation of a Contract    Section 6  Specimens of Contract    Section 7  Useful Expressions  Chapter Eight  Terms of Payment （支付條款）    Section 1  Payment Instruments    Section 2  Method of Payment    Section 3  Specimen Letters    Section 4  Useful Expressions  Chapter Nine Letter of Credit （信用證）    Section 1  Introduction    Section 2  Parties in a Letter of Credit    Section 3  Contents of a Letter of Credit    Section 4  Categories of Letters of Credit    Section 5  Basic Documentary Procedure of L/C    Section 6  Characteristics of Settlement by L/C    Section 7  Payment Terms in the Contract    Section 8  Specimens of L/C    Section 9  Specimen Letters Concerning L/C    Section 10  Useful Expressions  Chapter Ten  Shipment and Ocean Bill of Lading （B/L）（裝運(yùn)及海運(yùn)提單）    Section 1  Ocean Transport    Section 2  Terms of Shipment in the Contract and the Covering L/C    Section 3  Types of Ocean Bill of Lading    Section 4  Contents of Ocean B/L and Its Making    Section 5  Specimen Letters    Section 6  Useful Expressions  Chapter Eleven Packing （包裝）    Section 1  The Importance of Packing in Foreign Trade    Section 2  Packing Terms in Foreign Trade    Section 3  Different Kinds of Transportation Packing and Their Packaging   Containers    Section 4  Packing Marks    Section 5  Packing List ＆ Weight List    Section 6  Specimen Letters    Section 7  Useful Expressions  Chapter Twelve  Insurance （保險(xiǎn)）    Section 1  Insurance in Foreign Trade    Section 2  Marine Insurance    Section 3  Types of Coverage    Section 4  Effecting Insurance    Section 5  Specimen Letters    Section 6  Useful Expressions  Chapter Thirteen  Complaints, Disputes and Claims（投訴、爭議與索賠）    Section 1  Definition of Complaints, Disputes and Claims    Section 2  Different Types of Complaints, Disputes and Claims    Section 3  Specimen Letters    Section 4  Useful Expressions  Chapter Fourteen  Agency （代理）    Section 1  Introduction    Section 2  Relations between Principal and Agent    Section 3  What to Be Covered in Agency Agreement    Section 4  Specimen Letters    Section 5  Useful Expressions  Chapter Fifteen Quality Terms （質(zhì)量條款）    Section 1  Introduction    Section 2  Means to Express Quality    Section 3  Terms of Quality    Section 4  Quality Guarantee    Section 5  Specimen Letters    Section 6  Useful Expressions  Chapter Sixteen Quantity Terms （數(shù)量條款）    Section 1  The Importance of Quantity Clause    Section 2  Units of Measures and Weights    Section 3  The Calculation of the Weight of Goods    Section 4  The Application of Quantity Terms    Section 5  Specimen Letters    Section 6  Useful Expressions  Chapter Seventeen  Commodity Categorization and Price Terms（商品分類和價(jià)格條款）    Section 1  Categorization of Trading Commodities    Section 2  Survey on International Trade Practice    Section 3  Price Terms Commonly Used in International Trade    Section 4  Specimen Letters    Section 5  Useful Expressions  Chapter Eighteen  Business Fax and E-mail Writing（商務(wù)傳真和電子郵件寫作）    Section 1  Introduction    Section 2  Fax    Section 3  E-mail    Section 4  Useful Expressions  Chapter Nineteen  Documentation in International Trade （外貿(mào)單證）    Section 1  Introduction    Section 2  Kinds of International Trading Documents    Section 3  Issues Concerning Documents    Section 4  Specimens    Section 5  Useful ExpressionsPART TWO  Exercises  Key to ExercisesReference后記

圖書封面

評論、評分、閱讀與下載

---

    商務(wù)英語函電 PDF格式下載

---