商務(wù)英語(yǔ)閱讀（下冊(cè)）

內(nèi)容概要

本書為商務(wù)英語(yǔ)閱讀下冊(cè)，共16個(gè)單元，內(nèi)容主要涉及國(guó)際貿(mào)易、金融、營(yíng)銷、物流、人力資源管理、跨文化交際、知識(shí)產(chǎn)權(quán)等。每個(gè)單元包括主課文和兩篇快速閱讀：主課文內(nèi)容翔實(shí)，讓讀者對(duì)本單元話題作整體了解，掌握本領(lǐng)域的專業(yè)詞匯；快速閱讀在訓(xùn)練讀者閱讀能力的同時(shí)讓讀者了解此領(lǐng)域的發(fā)展新動(dòng)態(tài)。 本書適用于高職高專商務(wù)英語(yǔ)專業(yè)學(xué)生，也可作為國(guó)際貿(mào)易、工商管理等其他專業(yè)的學(xué)生和從事國(guó)際商務(wù)的人士及英語(yǔ)愛好者的英語(yǔ)自學(xué)用書。

書籍目錄

Unit 1  Team Spirit: Cultivate the Culture  Fast ReadingⅠ  Does Team Spirit Make Economic Sense?  Fast ReadingⅡ　Team Building: Fostering the Team SpiritUnit 2  Performance Evaluation   Fast ReadingⅠ  Alive Hospice Uses Performance Evaluation in Employee Surveyand Sees Benefits  Fast ReadingⅡ　Microsofi's Performance Evaluation System Roils CodersUnit 3  Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers  Fast ReadingⅠ  Fostering New Ideology and Creating Yueda Brand  Fast ReadingⅡ　What Does an Organization's Culture Reveal?Unit 4  Why Should We Go for Six Sigma?  Fast ReadingⅠ　Six Sigma -- the Soul of Effectiveness  Fast ReadingⅡ　Six Sigma Implementation at SiemensUnit 5  General Introduction to Logistics  Fast ReadingⅠ　Lowering Logistics' Costs  Fast ReadingⅡ　International Trade, Transport & LogisticsUnit 6  Challenges Facing Chinese Logistics Industry  Fast ReadingⅠ　Logistics Firms Face Challenge  Fast ReadingⅡ　China's Third-Party Logistics Market Report 2006Unit 7  Just-in-time  Fast ReadingⅠ  Focus on Public Transportation  Fast ReadingⅡ　Linyi Focuses on Trade and LogisticsUnit 8  Universal Parcel Service  Fast ReadingⅠ　Foreign Express Giant Invests in China  Fast ReadingⅡ　Corporate Culture of UPSUnit 9  General Introduction to Insurance  Fast ReadingⅠ　Executive: Anbang Plans to Move into Life Insurance Sector  Fast ReadingⅡ　ABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory Unit 10  IPR and Economic Growth   Fast ReadingⅠ　Jordan Benefits from Intellectual Property Reforms  Fast ReadingⅡ　Strategic MovesUnit 11  Human Relationship in the 21st Century   Fast ReadingⅠ　How to Deal With Misunderstanding  Fast ReadingⅡ　The Most Beautiful HeartUnit 12  Cross-cultural Communication  Fast ReadingⅠ　Breaking the Barriers of Intercultural Communication  Fast ReadingⅡ　Christmas Celebrations Around the WorldUnit 13  Business Etiquette  Fast ReadingⅠ　Business Culture in China  Fast ReadingⅡ　Helpful Negotiation TipsUnit 14  Interview Skills  Fast ReadingⅠ　On-campus Interviewing  Fast ReadingⅡ　Worst Interview ExperiencesUnit 15  The Future of World Economy  Fast ReadingⅠ　Developing Countries Shaping the Future of World AgricultureTrade  Fast ReadingⅡ　IMF Predicts Energetic World Economy for 2007 -2008 Unit 16  Sustainable Development  Fast ReadingⅠ　Attracting Talents  Fast ReadingⅡ　Ending PovertyKey to ExercisesReference

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    商務(wù)英語(yǔ)閱讀（下冊(cè)） PDF格式下載

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