電子商務(wù)專(zhuān)業(yè)英語(yǔ)

內(nèi)容概要

本書(shū)的編寫(xiě)始終貫穿著一切從實(shí)用出發(fā)的理念，在文章內(nèi)容、教學(xué)要求和信函的寫(xiě)作技巧等方面皆有所創(chuàng)新，并列舉了大量來(lái)自實(shí)際電子商務(wù)活動(dòng)中的原生態(tài)選材，包括電子商務(wù)的歷史、商業(yè)模式、成功案例故事、運(yùn)營(yíng)機(jī)制、發(fā)展展望以及網(wǎng)上開(kāi)店與購(gòu)物等多方面內(nèi)容，新穎獨(dú)特，實(shí)踐性強(qiáng)，簡(jiǎn)捷易學(xué)。有助于提高學(xué)生閱讀英文網(wǎng)站的水平和理解英文網(wǎng)站的組織結(jié)構(gòu)，以及如何地道的使用英語(yǔ)處理電子商務(wù)活動(dòng)中的Email、Complain等相關(guān)業(yè)務(wù)。     主要適合于高職高專(zhuān)電子商務(wù)、國(guó)際貿(mào)易等專(zhuān)業(yè)師生使用，也可以供電子商務(wù)及相關(guān)專(zhuān)業(yè)從業(yè)人員的在職培訓(xùn)和自修提高之用。

書(shū)籍目錄

Table of Contents Unit 1 Going Close to Ecommerce? E?commerce—It's More Than Buying and Selling? The Interdisciplinary Nature of Ecommerce? The Partnership Between the Internet and BusinessUnit 2 A Brief History of Ecommerce and EDI Standard ? Brief History of Ecommerce ? EDI Standard? Problems Among the Traditional Information Interchange ? Can EDI Solve the Problems? ? How does EDI Work? ? The Benefits of EDIUnit 3 Typical Business Models in Doing Ecommerce ? Ecommerce Models ? B2C:Business to Consumer ? B2B:Business to Business ? C2C:Consumer to Consumer ? G2C:Government to Consumer ? Online AuctionsUnit 4 E?commerce Success Stories? eBayThe World’s Largest Auction Site? Why Can eBay Get Success?Unit 5 The Internet and the World Wide Web? The Internet? The World Wide Web? Differences Between the Internet and World Wide Web? The Web and E?commerceUnit 6 Buying Online? Buying Online? Finding the Good Life on the Internet? Making the PurchaseUnit 7 Doing Business on the Web ? Presale? Taking the Order? Delivering the Products? Postsale49Unit 8Digital Advertising? Listing Your Products on Your Website? Banner Advertising? Promoting Your SiteUnit 9 Email Application in Ecommerce? How to Writting an Email? Inquiry and Quotation? Putting a Purchase Order? Making Complaints66Unit 10Global Ecommerce? Doing Business Anywhere,Anytime? Lowering Geographic Barrier? Asynchronous Worldwide Activities? Online International Business InformationUnit 11 Creating your Web Site? Your Electronic Commerce Web Site? Making Your Web Debut? Components of a Web Site? Website Features82Unit 12The Future of Ecommerce? Ecommerce—the Present? Ecommerce—the Future90Reference

編輯推薦

《高職高專(zhuān)"十一五"規(guī)劃教材·電子商務(wù)專(zhuān)業(yè)英語(yǔ)》主要適合于高職高專(zhuān)電子商務(wù)、國(guó)際貿(mào)易等專(zhuān)業(yè)師生使用，也可以供電子商務(wù)及相關(guān)專(zhuān)業(yè)從業(yè)人員的在職培訓(xùn)和自修提高之用。

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