國際商務英語

內容概要

經濟貿易的發(fā)展急需大量的國際貿易人才，特別是擁有一定英語能力的外貿綜合型應用人才。孫瑩編寫《國際商務英語》的目的是使廣大讀者了解國際商務相關知識，掌握參與國際貿易必備的國際市場營銷分析能力與國際貿易實務操作能力，具備一定對外貿易談判技巧。

書籍目錄

GLOBALIZATION
Module 1  INTRODUCTION
  Chapter 1  The World Renowned Banks
    1.1  Citigroup
    1.2  Dai-Ichi Kangyo Bank
    1.3  JPMorgan Chase
    1.4  Bank of America
    1.5  Barclays Bank
    1.6  Hong Kong and Shanghai Banking Corp.Ltd.
    1.7  Bank of China
    1.8  Bank of Montreal
    1.9  Swiss Bank Corp
    1.10  Fit Intetate Bankcorp
    1.11  Standard Chartered Bank
    1.12  Deutsche Bank
    1.13  Bank of England
    Reading Material
    Exercises
    Business Tip: Business Meeting
  Chapter 2  International Economic Organizatio
    2.1  Compreheive Economic Organizatio
    2.2  Organizatio in.Trade
    2.3  Organizatio in Finance
    Reading Material
    Exercises
    Business Tip: Business Lunch
Module 2  INTERNATIONAL MARKETING
  Chapter 1  Introduction to Marketing
    Reading Material
    Exercises
    Business Tip: Making a Client Wait
  Chapter 2  Analysis of Market Environment
    2.1  Background of Market Environment
    2.2  Relevant Knowledge
    Reading Material
    Business Tip: Learn About the Art of Gifting
  Chapter 3  Market Research
    3.1  Pre-knowledge
    3.2  Theory of Marketing
    Business Tip: Express Youelf through Your Business Card
  Chapter 4  Market Segmentation, Targeting and Positioning
    4.1  Introduction
    4.2  Relevant Knowledge
    Reading Material
    Exercises
    Business Tip: Negotiating Tip
  Chapter 5  The Marketing Mix
    5.1  4P's
    5.2  Promotional Mix
  Chapter 6  Channels of Distribution
    6.1  Channels of Distribution
    6.2  Wholesaling
    Business Tip : Conveational Tip
  Chapter 7  Marketing for E-commerce
    7.1  Marketing for E-commerce
    7.2  Relevant Knowledge
    Reading Material
Module 3  PRACTICE OF INTERNATIONAL BUSINESS
  Chapter 1  Establishing Business Relatio
    1.1  Pre-knowledge
    1.2  Correspondence
    1.3  Dialogues
    Exercises
    Reading Material
  Chapter 2  Inquiries and Offe
    2.1  Pre-knowledge
    2.2  Correspondence
    2.3  Dialogues
    Exercises
    Reading Material
  Chapter 3  Counteroffe
    3.1  Pre-knowledge
    3.2  Correspondence
    3.3  Dialogues
    Exercises
    Reading Material
  Chapter 4  Shipment
    4.1  Pre-knowledge
    4.2  Correspondence
    4.3  Dialogues
    Exercmes
    Reading Material
  Chapter 5  Iurance
    5.1  Pre-knowledge
    5.2  Correspondence
    5.3  Dialogues
    Exercises
    Reading Material
  Chapter 6  Terms of Payment
    6.1  Pre-knowledge
    6.2  Correspondence
    6.3  Dialogues
    Exercises
    Reading Material
  Chapter 7  Conclusion of Business
    7.1  Pre-knowledge
    7.2  Correspondence
    7.3  Dialogues
    Exercises
Module 4 BUSINESS CONTRACT MAKING
  Chapter 1  Concept of Business Contract
    1.1  Theory of Business Contract
    1.2  Relevant Knowledge
    Reading Material
    Exercises
  Chapter 2  Tips for a Business Contract
    2.1  Tips to Create Business Contract
    2.2  Tips for Business Contract Drafting
    2.3  Tips for Business Contract Reviewing
    2.4  Tips for Business Contract Negotiating
    2.5  Tips for Business Contract Signing
    Exercises
    Reading Material
參考答案
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