商務(wù)英語(yǔ)綜合教程教師用書(shū)（第三、四冊(cè)）

前言

　　進(jìn)入大眾化教育以來(lái)，中國(guó)高等學(xué)校英語(yǔ)專(zhuān)業(yè)的培養(yǎng)目標(biāo)和培養(yǎng)模式日趨多樣化。其標(biāo)志性變化就是傳統(tǒng)的英語(yǔ)語(yǔ)言文學(xué)專(zhuān)業(yè)裂變成商務(wù)英語(yǔ)專(zhuān)業(yè)和翻譯專(zhuān)業(yè)，從而形成了英語(yǔ)、商務(wù)英語(yǔ)和翻譯三足鼎立的局面。雖然國(guó)內(nèi)學(xué)者仍就這三個(gè)專(zhuān)業(yè)的共同性和差異性爭(zhēng)論不休，但是教育部批準(zhǔn)設(shè)立上述專(zhuān)業(yè)，既是順應(yīng)社會(huì)經(jīng)濟(jì)發(fā)展對(duì)各種英語(yǔ)人才需要的體現(xiàn)，也反映出單純的英語(yǔ)語(yǔ)言文學(xué)專(zhuān)業(yè)人才的需求在減少。截止目前，已有上海對(duì)外貿(mào)易學(xué)院、對(duì)外經(jīng)貿(mào)大學(xué)、廣東外語(yǔ)外貿(mào)大學(xué)等7所高校被正式批準(zhǔn)招收商務(wù)英語(yǔ)專(zhuān)業(yè)的學(xué)生，眾多高校還在積極申請(qǐng)開(kāi)辦這一新專(zhuān)業(yè)。此外，據(jù)不完全統(tǒng)計(jì)，全國(guó)有500多所高校開(kāi)設(shè)了商務(wù)英語(yǔ)課程。這些事實(shí)說(shuō)明商務(wù)英語(yǔ)專(zhuān)業(yè)發(fā)展趨勢(shì)良好，前景廣闊?！　”娝苤?，不管英語(yǔ)專(zhuān)業(yè)如何裂變，必須要讓學(xué)生打好語(yǔ)言基本功，掌握聽(tīng)說(shuō)讀寫(xiě)譯的技能，只有這樣才能進(jìn)行語(yǔ)言交際。交際法認(rèn)為，人們對(duì)語(yǔ)言的掌握是在交際過(guò)程中“習(xí)得”的。語(yǔ)言交際的環(huán)境越真實(shí)，就越能夠掌握有效的交際能力。有鑒于此，學(xué)習(xí)真實(shí)的語(yǔ)言交際材料，尤其是商務(wù)語(yǔ)境下的語(yǔ)言材料，就能夠縮短課堂教學(xué)與實(shí)際生活、工作的差距，學(xué)以致用，進(jìn)行有效的商務(wù)溝通?；谶@種認(rèn)識(shí)，我們?cè)噲D打破傳統(tǒng)教材先學(xué)“陽(yáng)春白雪”的語(yǔ)言，然后再進(jìn)行商務(wù)“嫁接”的模式，而是從一開(kāi)始就讓學(xué)生置身于商務(wù)語(yǔ)境，學(xué)習(xí)商務(wù)基礎(chǔ)理論和知識(shí)，直接進(jìn)行商務(wù)實(shí)踐的訓(xùn)練，從而為將來(lái)的職場(chǎng)競(jìng)爭(zhēng)打好基礎(chǔ)。實(shí)踐證明，直接學(xué)習(xí)商務(wù)英語(yǔ)教材而不是基礎(chǔ)英語(yǔ)，也能打好語(yǔ)言的基本功。據(jù)調(diào)查，許多普通高校英語(yǔ)（商務(wù)英語(yǔ)方向）專(zhuān)業(yè)的學(xué)生直接學(xué)習(xí)商務(wù)英語(yǔ)教材，四八級(jí)通過(guò)率依然分別保持在98％和85％以上，商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生的就業(yè)率一直在99％以上，比其他相關(guān)專(zhuān)業(yè)學(xué)生更具競(jìng)爭(zhēng)力。

內(nèi)容概要

　　《商務(wù)英語(yǔ)綜合教程》共分四冊(cè)，每?jī)?cè)12個(gè)單元，內(nèi)容包括經(jīng)濟(jì)、管理、國(guó)際法和跨文化四大模塊，每單元均由TextA、TextB、TextC及相關(guān)練習(xí)組成。Text A側(cè)重商務(wù)詞匯、語(yǔ)法知識(shí)及篇章理解。Text B著力培養(yǎng)學(xué)生的商務(wù)英語(yǔ)口語(yǔ)和寫(xiě)作能力等交際能力。Text C主要是提高學(xué)生的聽(tīng)力技能和人文底蘊(yùn)。本套教材主要適用于全日制商務(wù)英語(yǔ)專(zhuān)業(yè)或者英語(yǔ)（商務(wù)英語(yǔ)方向）專(zhuān)業(yè)的一二年級(jí)大學(xué)生，也可作為全日制非英語(yǔ)專(zhuān)業(yè)學(xué)生的選修課教材或行業(yè)培訓(xùn)教材。教材分學(xué)生用書(shū)和教師用書(shū)。

書(shū)籍目錄

第三冊(cè)　Unit One Keys to Being a Successful Entrepreneur　Unit Two Office Politics　Unit Three Real Work at Home Jobs　Unit Four Employee Turnover　Unit Five Customer Management　Unit Six Market Expansion　Unit Seven Localization Strategy　Unit Eight Monopoly　Unit Nine Global Tourism　Unit Ten Green Business　Unit Eleven The Beauty Industry　Unit Twelve A Return to Thrift第四冊(cè)　Unit One Franchise Business　Unit Two The Real Estate Business　Unit Three Security in E-Commerce Era 　Unit Four Credit Card　Unit Five Creation of Corporate Culture 　Unit Six Cultural Difference in Business　Unit Seven Mergers & Acquisitions　Unit Eight Telecommuting　Unit Nine Business and Customer-centeredness　Unit Ten Business Ethics　Unit Eleven Corporate Social Responsibility　Unit Twelve Piracy

章節(jié)摘錄

　　For starters， it can be helpful just to know that the fatigue， helplessness and thephysical symptoms are not all in your mind. They are not signs of weakness —— theyare part of a larger problem that you can take steps to solve.　　Unless you hate your job and everything about it， first try fixing what is causingthe stress. If your company is large enough， you may be able to transfer to anotherdepartment. If not， perhaps you can steer your job in the right direction byvolunteering for projects that interest you.　　If you do hate your job and theres no possibility of improving it， begin looking foranother one in your field. Research what additional education you might need in orderto do what you really want to do.　　In my own situation， I decided to begin doing freelance work part-time with thehopes of eventually working at home full-time. Research and working on developingmy new "job" —— as well as choosing and suggesting projects at my full-time job thathelp me to gain experience —— have helped me to overcome my burnout and haveinspired more hope for my future.　　The key is to take charge of your life and begin working —— even in a small way ——to create the job situation that is right for you. Realize that you have chosen your pathin life up until now， and you can choose to change direction any time you wish.

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