商務英語綜合教程教師用書（第三、四冊）

前言

　　進入大眾化教育以來，中國高等學校英語專業(yè)的培養(yǎng)目標和培養(yǎng)模式日趨多樣化。其標志性變化就是傳統(tǒng)的英語語言文學專業(yè)裂變成商務英語專業(yè)和翻譯專業(yè)，從而形成了英語、商務英語和翻譯三足鼎立的局面。雖然國內(nèi)學者仍就這三個專業(yè)的共同性和差異性爭論不休，但是教育部批準設立上述專業(yè)，既是順應社會經(jīng)濟發(fā)展對各種英語人才需要的體現(xiàn)，也反映出單純的英語語言文學專業(yè)人才的需求在減少。截止目前，已有上海對外貿(mào)易學院、對外經(jīng)貿(mào)大學、廣東外語外貿(mào)大學等7所高校被正式批準招收商務英語專業(yè)的學生，眾多高校還在積極申請開辦這一新專業(yè)。此外，據(jù)不完全統(tǒng)計，全國有500多所高校開設了商務英語課程。這些事實說明商務英語專業(yè)發(fā)展趨勢良好，前景廣闊?！　”娝苤?，不管英語專業(yè)如何裂變，必須要讓學生打好語言基本功，掌握聽說讀寫譯的技能，只有這樣才能進行語言交際。交際法認為，人們對語言的掌握是在交際過程中“習得”的。語言交際的環(huán)境越真實，就越能夠掌握有效的交際能力。有鑒于此，學習真實的語言交際材料，尤其是商務語境下的語言材料，就能夠縮短課堂教學與實際生活、工作的差距，學以致用，進行有效的商務溝通。基于這種認識，我們試圖打破傳統(tǒng)教材先學“陽春白雪”的語言，然后再進行商務“嫁接”的模式，而是從一開始就讓學生置身于商務語境，學習商務基礎理論和知識，直接進行商務實踐的訓練，從而為將來的職場競爭打好基礎。實踐證明，直接學習商務英語教材而不是基礎英語，也能打好語言的基本功。據(jù)調查，許多普通高校英語（商務英語方向）專業(yè)的學生直接學習商務英語教材，四八級通過率依然分別保持在98％和85％以上，商務英語專業(yè)學生的就業(yè)率一直在99％以上，比其他相關專業(yè)學生更具競爭力。

內(nèi)容概要

　　《商務英語綜合教程》共分四冊，每冊12個單元，內(nèi)容包括經(jīng)濟、管理、國際法和跨文化四大模塊，每單元均由TextA、TextB、TextC及相關練習組成。Text A側重商務詞匯、語法知識及篇章理解。Text B著力培養(yǎng)學生的商務英語口語和寫作能力等交際能力。Text C主要是提高學生的聽力技能和人文底蘊。本套教材主要適用于全日制商務英語專業(yè)或者英語（商務英語方向）專業(yè)的一二年級大學生，也可作為全日制非英語專業(yè)學生的選修課教材或行業(yè)培訓教材。教材分學生用書和教師用書。

書籍目錄

第三冊　Unit One Keys to Being a Successful Entrepreneur　Unit Two Office Politics　Unit Three Real Work at Home Jobs　Unit Four Employee Turnover　Unit Five Customer Management　Unit Six Market Expansion　Unit Seven Localization Strategy　Unit Eight Monopoly　Unit Nine Global Tourism　Unit Ten Green Business　Unit Eleven The Beauty Industry　Unit Twelve A Return to Thrift第四冊　Unit One Franchise Business　Unit Two The Real Estate Business　Unit Three Security in E-Commerce Era 　Unit Four Credit Card　Unit Five Creation of Corporate Culture 　Unit Six Cultural Difference in Business　Unit Seven Mergers & Acquisitions　Unit Eight Telecommuting　Unit Nine Business and Customer-centeredness　Unit Ten Business Ethics　Unit Eleven Corporate Social Responsibility　Unit Twelve Piracy

章節(jié)摘錄

　　For starters， it can be helpful just to know that the fatigue， helplessness and thephysical symptoms are not all in your mind. They are not signs of weakness —— theyare part of a larger problem that you can take steps to solve.　　Unless you hate your job and everything about it， first try fixing what is causingthe stress. If your company is large enough， you may be able to transfer to anotherdepartment. If not， perhaps you can steer your job in the right direction byvolunteering for projects that interest you.　　If you do hate your job and theres no possibility of improving it， begin looking foranother one in your field. Research what additional education you might need in orderto do what you really want to do.　　In my own situation， I decided to begin doing freelance work part-time with thehopes of eventually working at home full-time. Research and working on developingmy new "job" —— as well as choosing and suggesting projects at my full-time job thathelp me to gain experience —— have helped me to overcome my burnout and haveinspired more hope for my future.　　The key is to take charge of your life and begin working —— even in a small way ——to create the job situation that is right for you. Realize that you have chosen your pathin life up until now， and you can choose to change direction any time you wish.

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