出版時(shí)間:2008-1 出版社:華東師范大學(xué)出版社 作者:本社 頁(yè)數(shù):139
前言
Global Links: English for International Business is a three-level course that teaches the basic language and grammar structures needed to communicate in business: It is designed for adult students on the false beginner, low-intermediate, and intermediate levels who are employed as executives or are studying to enter the business world in that capacity. Global Links covers all four language skills, with special emphasis on the speaking and listening skills that managers need in international business. FOCUS AND APPROACH The goal of Global Links is to teach students the English they will need to communicate effectively in a professional environment. Students learn key vocabulary, social language, and structures through a progression of models and practice activities. Key language is recycled from module to module and unit to unit. Realistic tasks provide opportunities for students to produce the language they will need in common business situations. Global Links is designed to meet the specialized needs of businesspeople and the instructors who teach them. Its modular design can flexibly accommodate students who are executives or managers and whose busy schedules may cause them to attend class irregularly. Although units are sequenced and reinforce previous learning, each can stand on its own. Within each unit, content is organized into self-contained twopage modules so that each lesson can be completed in a single class.
內(nèi)容概要
本書(shū)專門(mén)為非英語(yǔ)國(guó)家學(xué)習(xí)者掌握商務(wù)英語(yǔ)表達(dá)而編寫(xiě)。供高等學(xué)校本、專科學(xué)生,商務(wù)英語(yǔ)培訓(xùn)學(xué)校、外企、跨國(guó)公司及涉外工作的學(xué)習(xí)者使用。 本書(shū)所選聽(tīng)力材料、閱讀素材、案例、圖表、數(shù)據(jù)均源于跨國(guó)公司真實(shí)材料。跨文化語(yǔ)境的商務(wù)英語(yǔ)設(shè)計(jì)幫助學(xué)習(xí)者了解全球各國(guó)或地區(qū)不同的文化背景和商務(wù)習(xí)俗知識(shí)。 本教材有《環(huán)球商務(wù)英語(yǔ)教程1》和《環(huán)球商務(wù)英語(yǔ)教程2》兩冊(cè)。本書(shū)為第2冊(cè),有十四個(gè)單元,每個(gè)單元由商務(wù)會(huì)話、商務(wù)技能和環(huán)球溝通三個(gè)模塊組成。 模塊一:商務(wù)會(huì)話 啟動(dòng)部分(Getting started)介紹了該單元的主要社交表達(dá)、詞匯和語(yǔ)法要點(diǎn)。學(xué)生通過(guò)看或聽(tīng)商務(wù)場(chǎng)合的真實(shí)材料,開(kāi)啟運(yùn)用語(yǔ)言之旅。 會(huì)話部分(Conversation)引導(dǎo)學(xué)生使用商務(wù)交際中的常用表達(dá)和重要句型,以及根據(jù)場(chǎng)合和聆聽(tīng)對(duì)方說(shuō)話來(lái)靈活選用恰當(dāng)?shù)谋磉_(dá)。語(yǔ)音訓(xùn)練,如節(jié)奏、語(yǔ)調(diào)和重音放在其后。 模塊二:商務(wù)技能 聽(tīng)力部分(Listening)通過(guò)豐富多樣的真實(shí)材料和活動(dòng)來(lái)提高學(xué)生的能力。 口語(yǔ)部分(Speaking)則通過(guò)信息海、同伴對(duì)練、角色扮演和小組活動(dòng)來(lái)幫助學(xué)生開(kāi)口說(shuō)話??谡Z(yǔ)練習(xí)還注意強(qiáng)化句子結(jié)構(gòu)和詞匯的操練,注重信息的傳遞,以適應(yīng)工作場(chǎng)合的商務(wù)表達(dá)需要。 模塊三:環(huán)球溝通。 分為閱讀部分和寫(xiě)作部分。
書(shū)籍目錄
框架與語(yǔ)言點(diǎn)安排順序致謝前言Unit 1 談?wù)撃闼诘墓綰nit 2 展開(kāi)對(duì)話Unit 3 安排會(huì)面及日程Unit 4 取得成功Unit 5 業(yè)績(jī)提升Unit 6 描述過(guò)程Unit 7 團(tuán)隊(duì)合作Unit 8 應(yīng)對(duì)變化Unit 9 客戶和顧客Unit 10 公司目標(biāo)Unit 11 描述并比較產(chǎn)品Unit 12 管理面臨的挑戰(zhàn)Unit 13 動(dòng)力和生產(chǎn)力Unit 14 廣告策略活動(dòng)材料口語(yǔ)活動(dòng)語(yǔ)言點(diǎn)小結(jié)詞匯課文譯文商務(wù)英語(yǔ)實(shí)用表達(dá)Ⅱ
編輯推薦
《環(huán)球商務(wù)英語(yǔ)教程2》所選聽(tīng)力材料、閱讀素材、案例、圖表、數(shù)據(jù)均源于跨國(guó)公司真實(shí)材料。跨文化語(yǔ)境的商務(wù)英語(yǔ)設(shè)計(jì)幫助學(xué)習(xí)者了解全球各國(guó)或地區(qū)不同的文化背景和商務(wù)習(xí)俗知識(shí)。
圖書(shū)封面
評(píng)論、評(píng)分、閱讀與下載
環(huán)球商務(wù)英語(yǔ)教程2 PDF格式下載
250萬(wàn)本中文圖書(shū)簡(jiǎn)介、評(píng)論、評(píng)分,PDF格式免費(fèi)下載。 第一圖書(shū)網(wǎng) 手機(jī)版