經(jīng)貿(mào)英語(yǔ)教程

前言

　　《經(jīng)貿(mào)英語(yǔ)教程》是當(dāng)前培養(yǎng)復(fù)合型人才的重要教材之一。我們針對(duì)復(fù)合型人才的特點(diǎn)和培養(yǎng)目標(biāo)，系統(tǒng)地介紹、講解經(jīng)濟(jì)原理和國(guó)際貿(mào)易核心理論，將語(yǔ)言技能水平的提高融入到專業(yè)知識(shí)的學(xué)習(xí)、運(yùn)用當(dāng)中來(lái)?！　〗滩牡木帉懺瓌t是專業(yè)知識(shí)和語(yǔ)言訓(xùn)練并重。即理論知識(shí)要系統(tǒng)、專業(yè)；語(yǔ)言表達(dá)要精練、易懂。我們挑選了既是國(guó)際經(jīng)濟(jì)貿(mào)易領(lǐng)域的基礎(chǔ)而又核心的概念理論，又是同學(xué)們?nèi)粘Ｉ畲_實(shí)有所接觸的話題，充分考慮了學(xué)生的認(rèn)知能力，激發(fā)學(xué)生學(xué)習(xí)的興趣和熱情，循序漸進(jìn)，從而保證學(xué)習(xí)的效果?！　∪珪?1章，每一章都由四個(gè)部分組成，第一、二部分是兩篇課文，分別介紹基礎(chǔ)理論。第一篇引入話題，語(yǔ)言相對(duì)淺顯干練，篇幅較短，其目的在于培養(yǎng)興趣、引入話題，并配有理解性問(wèn)答題；第二篇文章專業(yè)性相對(duì)較強(qiáng)、理論概念較多、篇幅相對(duì)較長(zhǎng)，針對(duì)精讀、學(xué)以致用的目的，同時(shí)也安排了多種形式的練習(xí)題，并側(cè)重語(yǔ)言技能的訓(xùn)練；第三部分補(bǔ)充閱讀，介紹更多更專業(yè)的相關(guān)內(nèi)容，給學(xué)習(xí)者提供更為寬泛的知識(shí)和同一問(wèn)題不同的視角，為檢驗(yàn)理解程度配了雖少但有深度的問(wèn)題；最后的案例分析部分是為鍛煉學(xué)生實(shí)踐能力而設(shè)計(jì)的。本書所選擇的內(nèi)容都是與單元主題密切相關(guān)、篇幅較短、可操作性強(qiáng)的熱門話題。所有章節(jié)的文章都給出了生詞的英文解釋和術(shù)語(yǔ)注釋（漢語(yǔ)詳解并提供了大量的專業(yè)背景信息）。　　本教材內(nèi)容豐富，知識(shí)體系清晰、系統(tǒng)、完整，包括宏、微觀經(jīng)濟(jì)學(xué)原理和國(guó)際貿(mào)易理論和實(shí)踐。話題涉及到經(jīng)濟(jì)增長(zhǎng)、政府職能、貨幣、銀行與投資、貿(mào)易理論、貿(mào)易環(huán)境與壁壘、國(guó)際收支、外匯、會(huì)計(jì)學(xué)等經(jīng)濟(jì)生活的方方面面?！　≡诰帉戇^(guò)程中作者參閱了英漢語(yǔ)的國(guó)內(nèi)外相關(guān)教材，并結(jié)合自身的多年教學(xué)經(jīng)驗(yàn)，博取眾長(zhǎng)，努力化專深為通俗，盡量為學(xué)生們打造一本融系統(tǒng)的經(jīng)貿(mào)專業(yè)知識(shí)學(xué)習(xí)和語(yǔ)言技能訓(xùn)練于一體的復(fù)合型教材。但由于作者能力水平有限，不足和缺點(diǎn)在所難免，愿同行、專家不吝賜教?！　”緯某霭娴玫搅藚矔帉彽膶氋F建議和重慶大學(xué)出版社編輯們的熱心支持，在此特致以謝意。

內(nèi)容概要

《經(jīng)貿(mào)英語(yǔ)教程》是當(dāng)前培養(yǎng)復(fù)合型人才的重要教材之一，內(nèi)容豐富，知識(shí)體系清晰、系統(tǒng)、完整，包括宏、微觀經(jīng)濟(jì)學(xué)原理和國(guó)際貿(mào)易理論和實(shí)踐。全書共分為11章，第一章都由四個(gè)部分組成，第一、二部分是兩篇課文，分別介紹基礎(chǔ)理論；第三部分為補(bǔ)充閱讀，介紹更多更專業(yè)的相關(guān)內(nèi)容；最后的案例分析部分是為鍛煉學(xué)生實(shí)踐能力而設(shè)計(jì)的。話題涉及經(jīng)濟(jì)增長(zhǎng)、政府職能、貨幣、貿(mào)易理論、貿(mào)易環(huán)境與壁壘、國(guó)際收支、外匯、會(huì)計(jì)學(xué)、營(yíng)銷學(xué)等經(jīng)濟(jì)生活的方方面面。

書籍目錄

Chapter 1  What Is Economics  Passage 1  What Is Economics  Passage 2  Macroeconomics  Supplementary Reading  Economic Concepts in Daily Life  Case Study  A World without Jobs?Chapter 2  Economic Growth  Passage 1  Economic Growth  Passage 2  The Measurements of Economic Growth  Supplementary Reading  Economic Forces  Case Study  Japan’s Economic Performance between 1960—1996Chapter 3  The Economic Roles of Government  Passage 1  The Economic Roles of Government  Passage 2  Government Policies  Supplementary Reading  A Brief History of Economic Thought  Case Study China’s Macroeconomic Policy in Recent YearsChapter 4  Money  Passage 1  What Is Money?  Passage 2  Money and Its System  Supplementary Reading  Finance: A Company’s Lifeblood  Case Study  E-cach and EqualityChapter 5  Investment  Passage 1  What Determines Investment  Passage 2  Debts or Securities  Supplementary Reading  Stock Exchange in America  Case Study  Company Profile and Investment HighlightsChapter 6  Accounting  Passage 1  Introduction to Accounting  Passage 2  The Balance Sheet  Supplementary Reading  Generally Accepted Accouting Principles and  Organizations Concerned with GAAP  Case Study  Effects of Business Transactions upon the Balance SheetChapter 7  International Trade  Passage 1  International Trade  Passage 2  Basic Theories of International Trade  Supplementary Reading  Ways of Doing Business Internationally  Case Study  The Foreign Trade of the UKChapter 8  World Trade Organizations  Passage 1  Basics of GATT  Passage 2  The Basics of the World Trade Organization  Supplementary Reading  The Uruguay Round  Case Study  China’s Bid to Join the World Trade OrganizationChapter 9  Trade Barriers  Passage 1  International Trade System  Passage 2  Barriers to World Trade  Supplementary Reading  Multinational Corporations  Case Study  The Theory Behind the AntidumpingChapter 10  Foreign Exchange  Passage 1  Foreign Exchange Trading  Passage 2  Foreign-rate Systems  Supplementary Reading  The Foreign Exchange Market  Case Study  The Gold Standard and the Great DepressionChapter 11  International Payment  Passage 1  The Balance of Payments  Passage 2  The System of Bretton Woods  Supplementary Reading  Balance of Payments Adjustments  Case Study  Mexico’s 1994 Balance of Payments Crisis

章節(jié)摘錄

　　Most simply put， economics is the study of how a society　people） chooses to usescarce resources to produce goods and services and to distribute them to people forconsumption. Any economy s resources consist of three broad areas： natural， capital，and labor.　Natural resources， such as crude oil， natural gas， minerals， timber， andwater， are provided by nature in limited amounts； they must be processed to become aproduct or to be used to produce other goods or services. For example， trees must beprocessed into lumber before they can be used to build homes.　Meanwhile， capitalresources refer to the goods produced for the purpose of making other types of goods andservices.　Some capital resources， called current assets， have a short life and aregenerally used up in the production process. These resources include fuel， raw materials，paper， and money. Opposite to current assets， long-lived capital resources， which can beused repeatedly in the production process， are called fixed capital.　Examples includefactory buildings， compact-disk machines， personal computers， and railroad cars.　　In addition to natural resources and capital resources， labor resources represent thehuman talent of a nation. To have value in the labor force， individuals must be trained toperform either skilled or semiskilled work. For example， the job of a physicist requiresextensive training， whereas only minimal training is needed to operate a service station sgas pumps.　This collection of human talent is the most valuable national resource.Without human resources， productive use of either natural or capital resources isimpossible.　　Resources are used to produce goods and services which will meet people s needs and wants. Needs are goods and services that people must have or possess simply for survival or exist ence. For example， food， clothing， shelter， and medical care are needs； Wants， on the other hand， are things they would like or are willing to have but do not absolutely need for survival. Video recorders， cassettes， fashionable clothes， and luxury vacations are generally viewed as wants.　Wants mostly are unlimited： According to psychological theories， people have different levels of needs and wants.

編輯推薦

　　知名專家領(lǐng)銜，編寫隊(duì)伍精英薈萃?！　【哂邢到y(tǒng)性，注重教材之間的支撐和銜接。　　具有完整性，覆蓋大綱規(guī)定的所有課程類型?！　【哂行路f性，理念、素材和體例均大大突破傳統(tǒng)教材?！　〉溆虚_(kāi)放性，可根據(jù)不同情況靈活選擇?！　⊥怀鰧?duì)學(xué)生基本技能和實(shí)際應(yīng)用能力的培養(yǎng)?！　∨囵B(yǎng)學(xué)生人文素質(zhì)和跨文化意識(shí)，強(qiáng)調(diào)全面發(fā)展?！　∽⒅嘏c《普通高中英語(yǔ)課程標(biāo)準(zhǔn)》的銜接。　　適應(yīng)大學(xué)英語(yǔ)教學(xué)基本要求，大學(xué)英語(yǔ)學(xué)生可選修。

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