出版時間:2012-7 出版社:華東理工大學(xué)出版社 作者:蔡惠偉 頁數(shù):276 字?jǐn)?shù):423000
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內(nèi)容概要
《外經(jīng)貿(mào)函電教程》(第二版)是一本國際經(jīng)濟(jì)與貿(mào)易專業(yè)核心課程的實戰(zhàn)教程,取材真實,內(nèi)容覆蓋面適當(dāng),包括外貿(mào)交易過程的所有環(huán)節(jié),如:與外方建立業(yè)務(wù)關(guān)系、資信調(diào)查、詢盤、發(fā)盤、還盤、促銷、下訂單、簽約、包裝、投保、裝運、索賠理賠、安全收匯以及參加展會、靈活貿(mào)易、各種商務(wù)活動的文件處理等等。本書內(nèi)容翔實,結(jié)構(gòu)嚴(yán)謹(jǐn),反映了當(dāng)今世界進(jìn)出口業(yè)務(wù)的現(xiàn)實與最新變化,例文能真切反映交易的實際過程,注重培養(yǎng)學(xué)生的實際應(yīng)用能力,更加貼近學(xué)生的就業(yè)需求。全書按教學(xué)法原理編排,體例設(shè)計符合教學(xué)需要。本教材與教師和學(xué)生的界面非常友好,方便任課教師組織課堂教學(xué)。本書適合國際經(jīng)濟(jì)與貿(mào)易專業(yè)的學(xué)生、外貿(mào)工作者,以及所有需要同外商進(jìn)行有效溝通的從業(yè)人員參考使用,可以作為各級院校的教學(xué)用書、公司培訓(xùn)用書以及自學(xué)參考用書。
書籍目錄
Unit One
Job Requirements and the Forms of Business Lette
Part One Job Requirements
Part Two The Forms of Business Lette
Summary
Exercises
Unit Two
Establish Business Relatio
Introduction
Business Lette
Pattern A of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Three
Credit Inquiry
Introduction
Business Lette
Pattern B of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Four
Enquiries and Replies
Introduction
Business Lette
Pattern C of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Five
Quotatio and Proforma Invoices
Introduction
Business Lette
Pattern D of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Six
Offe, Counter-offe and Re-counter Offe
Introduction
Business Lette
Pattern E of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Seven
Orde and Their Fulfillment
Introduction
Business Lette
Pattern F of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eight
Sales Confirmatio
Introduction
Business Lette
Pattern G of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Nine
Terms of Payment
Introduction
Business Lette
Pattern H of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Ten
Packing
Introduction
Business Lette
Pattern I of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eleven
Iurance
Introduction
Business Lette
Pattern J of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Twelve
Shipping Itructio and Shipping Advice
Introduction
Business Lette
Pattern K of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Thirteen
Trade Disputes and Settlement
Introduction
Business Lette
Pattern L of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Fourteen
Sales Promotion
Introduction
Business Lette
Pattern M of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Fifteen
Expos
Introduction
Business Lette
Pattern N of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Sixteen
Flexible Trade (Ⅰ)
Introduction
Business Lette
Pattern O of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Seventeen
Flexible Trade (Ⅱ)
Introduction
Business Lette
Pattern P of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eighteen
Miscellaneous
Introduction
Business Documents
Relevant Terms
Useful Phrases
Summary
Exercises
Appendix Ⅰ Commercial Acronyms and Abbreviatio
Appendix Ⅱ Key to Exercises
編輯推薦
《外經(jīng)貿(mào)函電教程(第二版)》是國際經(jīng)濟(jì)與貿(mào)易的專業(yè)教材,涉外商務(wù)活動的英語階梯,外經(jīng)貿(mào)英語函電的集大成者,外貿(mào)工作者事業(yè)的成功必備。
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