管理經(jīng)濟(jì)學(xué)

內(nèi)容概要

　　本書由美國著名經(jīng)濟(jì)學(xué)家、猶他州立大學(xué)經(jīng)濟(jì)學(xué)教授H·克雷格·彼得森和W·克里斯·劉易斯合著而成。它是一本在國際管理學(xué)界很有影響并獨(dú)具特色的優(yōu)秀教科書，其前3版在世界各地頗受好評(píng)，并暢銷數(shù)年。本書第4版充分反映了當(dāng)今多變的經(jīng)營(yíng)環(huán)境，對(duì)第3版的內(nèi)容作了充分的更新和修訂。本書可作為經(jīng)濟(jì)學(xué)、商務(wù)學(xué)高年級(jí)本科生、研究生和MBA的管理經(jīng)濟(jì)學(xué)教材，以及企業(yè)相關(guān)培訓(xùn)教材，也適用于管理咨詢和研究機(jī)構(gòu)人員以及對(duì)管理經(jīng)濟(jì)學(xué)感興趣的人員?！　”緯谌娼榻B微觀經(jīng)濟(jì)學(xué)基本原理的同時(shí)，系統(tǒng)闡明了經(jīng)濟(jì)學(xué)原理是如何幫助企業(yè)管理者改進(jìn)管理決策的，并為他們制定決策提供了一個(gè)生動(dòng)活潑又實(shí)用性強(qiáng)的分析工具。同時(shí)本書通過大量的案例、例題和練習(xí)，幫助讀者掌握管理經(jīng)濟(jì)學(xué)的原理及其應(yīng)用過程。

書籍目錄

1 Part One　Getting StartedChapter 1 Introduction to Manangerial EconomicsPreviewThe Circular Flow of Economic ActivityThe Nature of the FirmThe Concept of Economic ProfitProfit in a Market SystemEconomics and Deicision MakingSummaryDiscussion QuestionsProblemsAppendix:Present Value AnalysisChapter 2 Basic TrainingPreviewFunctional Relationships:Total,Average,and MarginalEconomic ModelsProbability and Probability DistributionsSummaryDiscussion QuestionsProblemsAppendix:Calculus and Managerial EconomicsIntegrating Case Study I:Olsens Pre-Owned CD Players2 Part Two DemandChapter3 Demand Theory and AnalysisPreviewIndividual DemandMarket DemandTotal and Marginal RevenuePricw ElasricityINCOME ElasticityCross ElasticitySummaryDiscussion QuestionsProblemsAppendix:Behind the Demand Curve :The Theory of Consumer ChoiceChapter4 Ragression Techniaues and Demand EstimationPreviewRwgression TechniquesDemand EstimationProblems with Rearession AnalysisSummaryDiscussion QuestionsProblemsChapter5 Business and Economic ForecastingPreviewSources of DataTime-Series AnalysisBarometric ForecastingInput/Output AnalysisSummaryDiscussion QuestionsProblems3 Part Three Production and Costs4 Part Four Market Steucture5 Part Five Pricing Decisions6 Part Six Risk and Capital Budgeting7 Part Seven Technological Change and Location Theory8 Part Eight Busubess Decisions and Government

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