對外經(jīng)貿(mào)英語函電

內(nèi)容概要

本書（原名《外貿(mào)英語函電》）1982年出版發(fā)行，至今近30年來，經(jīng)過多次修訂改編，始終作為全國外經(jīng)貿(mào)院校的外貿(mào)英語函電教材被廣泛使用，普遍反映是一部好的外貿(mào)英語函電教科書。    此次改編的宗旨是：體現(xiàn)國際貿(mào)易中新的貿(mào)易方式，使教材實(shí)用性更強(qiáng)；體現(xiàn)國際貿(mào)易專業(yè)核心技能的培養(yǎng)，突出函電寫作的能力訓(xùn)練；繼續(xù)體現(xiàn)本教材編寫認(rèn)真嚴(yán)謹(jǐn)?shù)奶攸c(diǎn)，保證一貫的系統(tǒng)性和完整性。此次修訂對各章節(jié)的信函、注釋和練習(xí)均有更新；將代理、貿(mào)易方式等章節(jié)以附錄的方式作為輔助材料供教師選擇使用；系統(tǒng)介紹了目前國際貿(mào)易常用的通訊方式；同時加入了一套完整的業(yè)務(wù)案例，使讀者了解一筆業(yè)務(wù)的全過程。    新的《對外經(jīng)貿(mào)英語函電》共九章54課，附有四個附錄。

書籍目錄

THE LAYOUT OF A BUSINESS LETTERCHAPTER ONE  ESTABLISHING BUSINESS RELATIONS  Introduction  Lesson 1  Self-Introduction  Lesson 2  (A) A Request for the Establishment of Business Relations    (B) A Reply to the Above  Lesson 3  Status Enquiry  Supplement  Useful Sentences on Establishing Business RelationsCHAPTER TWO  ENQUIRIES AND OFFERS  Introduction  Lesson 4  An Enquiry for Chinese Cotton Piece Goods  Lesson 5  (A) An Enquiry for Iron Nails    (B) A Reply to the Above  Lesson 6  An Offer to a New Customer  Lesson 7  A Finn Offer  Lesson 8  A Voluntary Offer  Lesson 9  A Special Offer  Lesson 10  (A) Asking for Proforma Invoice    (B) Sending Proforma Invoice  Lesson 11  Urging the Buyer to Accept the Offer  Lesson 12  Concession on Price  Supplement  Useful Sentences on Enquiries and OffersCHAPTER THREE  MAKING COUNTER-OFFERS AND DECLINING ORDERS  Introduction  Lesson 13  Counter-Offer on Groundnut Kernels  Lesson 14  Persuading the Buyer to Accept the Offer  Lesson 15  Offering Substitute  Lesson 16  Acceptance of a Counter-offer  Lesson 17  Declining a Counter-offer  Lesson 18  (A) A Repeat Order    (B) Declining a Repeat Order  Lesson 19  Partial Rejection of an Order  Supplement  Useful Sentences on Making Counter-Offers and Declining OrdersCHAPTER FOUR  CONCLUSION OF BUSINESS  Introduction  Lesson 20  (A) Sending a Sales Contract    (B) Sending a Sales Confirmation  Lesson 21  Confirming a Purchase  Lesson 22  Conclusion of Business  Lesson 23  Counter-Signature  Lesson 24  Confirming an Order  Lesson 25  (A) Acknowledgement of the First Order    (B) Confirrnation of a Transaction  Supplement  Useful Sentences on Conclusion of BusinessCHAPTER FIVE  PAYMENT  Introduction  Lesson 26  Modified Terms of Payment  Lesson 27  (A) Asking for Easier Payment Terms    (B) Reply  Lesson 28  (A) Asking for D/P Terms    (B) Reply  Lesson 29  (A) Modifying Terms of Payment    (B) Reply  Lesson 30   (A) Request for Payment by D/A    (B) Reply  Lesson 31  Unfavourable Reply to a Proposal of D/A Terms  Supplement  Useful Sentences on PaymentCHAPTER SIX  ESTABLISHMENT OF AND AMENDMENT TO L/C  Introduction  Lesson 32  Urging Establishment of L/C  Lesson 33  Advising Establishment of L/C and Asking for Timely Delivery.,  Lesson 34  Amending L/C to Allow Partial Shipment and Transhipment  Lesson 35  (A) Asking for Extension of L/C    (B) Reply  Lesson 36  Amending L/C to Increase the Quantity and Amount  Supplement (A) Useful Sentences on Establishment of and Amendment to L/C    (B) A Specimen of an L/CCHAPTER SEVEN  SHIPMENT  Introduction  Lesson 37  Shipping Instructions  Lesson 38  Packing Requirement　……CHAPTER EIGHT  INSURANCECHAPTER NINE  COMPLAINTS AND CLAIMSAPPENDIX Ⅰ  AGENCYAPPENDIX Ⅱ  OTHER MODES OF TRADE AND ECONOMIC ACTIVITIESAPPENDIX Ⅲ  MODES OF ELECTRONIC COMMUNICATIONAPPENDIX Ⅳ  THE COMPLETE CASE OF A TRANSACTION

章節(jié)摘錄

　　3. The Inside Name and Address （封內(nèi)名稱及地址）　　The preferred position for the recipients name and address is the upper left-hand side of the sheet, three or more line-spacings below the line of the date, depending on the length of the letter.　　Mr., Mrs., Miss, Ms., and Messrs. are the ordinary courtesy titles used for addressing the recipient.　　It is the usual practice to type the inside name and address in a blocked paragraph form in alignment with the left-hand margin of the letter. This helps to give the letter a tidy appearance.　　4. The Salutation （稱呼）　　The salutation is the complimentary greeting with which the writer opens his letter. The particular form used depends upon the writers relationship with his recipient. To some extent it settles the form of the complimentary close; the two must always match.　　For ordinary business purposes, Dear Sir （or Dear Madam for both single and married women） is used for addressing a person, and Dear Sirs or Gentlemen （or Mesdames ） for addressing two or more readers when a letter is sent to a firm.　　The salutation always appears on a line by itself, conventionally three line-spacings below the inside name and address, and followed by a comma for " Dear Sirs" and a colon for "Gentlemen".　　5. The Body of the Letter （信文）　　This is the part that really matters. When writing, pay attention to the following:　?。╝） Write simply, clearly, courteously, grammatically, and to the point.　?。╞） Paragraph correctly, confining each paragraph to one topic.　?。╟） See that your typing is accurate and the display artistic. Aim at attractive and pleasing appearance for your letters. Margins are especially important, since they serve to "frame" your letter.　　For very short letters you may adopt double line-spacings except for your recipients name and address for which single line-spacing should always be used.　　6. The Complimentary Close （結(jié)尾敬語）　　The complimentary close, like the salutation, is purely a matter of convention and a polite way of ending a letter. The expression used must be appropriate to the occasion and be in keeping with the salutation.　　The following are the usual matches used in modem business letters.

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