商務英語綜合教程學生用書（第四冊）

前言

　　進入大眾化教育以來，中國高等學校英語專業(yè)的培養(yǎng)目標和培養(yǎng)模式日趨多樣化。其標志性變化就是傳統(tǒng)的英語語言文學專業(yè)裂變成商務英語專業(yè)和翻譯專業(yè)，從而形成了英語、商務英語和翻譯三足鼎立的局面。雖然國內(nèi)學者仍就這三個專業(yè)的共同性和差異性爭論不休，但是教育部批準設立上述專業(yè)，既是順應社會經(jīng)濟發(fā)展對各種英語人才需要的體現(xiàn)，也反映出單純的英語語言文學專業(yè)人才的需求在減少。截止目前，已有上海對外貿(mào)易學院、對外經(jīng)貿(mào)大學、廣東外語外貿(mào)大學等7所高校被正式批準招收商務英語專業(yè)的學生，眾多高校還在積極申請開辦這一新專業(yè)。此外，據(jù)不完全統(tǒng)計，全國有500多所高校開設了商務英語課程。這些事實說明商務英語專業(yè)發(fā)展趨勢良好，前景廣闊?！　”娝苤?，不管英語專業(yè)如何裂變，必須要讓學生打好語言基本功，掌握聽說讀寫譯的技能，只有這樣才能進行語言交際。交際法認為，人們對語言的掌握是在交際過程中“習得”的。語言交際的環(huán)境越真實，就越能夠掌握有效的交際能力。有鑒于此，學習真實的語言交際材料，尤其是商務語境下的語言材料，就能夠縮短課堂教學與實際生活、工作的差距，學以致用，進行有效的商務溝通?；谶@種認識，我們試圖打破傳統(tǒng)教材先學“陽春白雪”的語言，然后再進行商務“嫁接”的模式，而是從一開始就讓學生置身于商務語境，學習商務基礎理論和知識，直接進行商務實踐的訓練，從而為將來的職場競爭打好基礎。實踐證明，直接學習商務英語教材而不是基礎英語，也能打好語言的基本功。據(jù)調(diào)查，許多普通高校英語（商務英語方向）專業(yè)的學生直接學習商務英語教材，四八級通過率依然分別保持在98％和85％以上，商務英語專業(yè)學生的就業(yè)率一直在99％以上，比其他相關專業(yè)學生更具競爭力。

內(nèi)容概要

《商務英語綜合教程》共分四冊，每冊12個單元，內(nèi)容包括經(jīng)濟、管理、國際法和跨文化四大模塊，每單元均由TextA、TextB、Text C及相關練習組成。Text A側重商務詞匯、語法知識及篇章理解。Text B著力培養(yǎng)學生的商務英語口語和寫作能力等交際能力。TextC主要是提高學生的聽力技能和人文底蘊。本套教材主要適用于全日制商務英語專業(yè)或者英語(商務英語方向)專業(yè)的一二年級大學生，也可作為全日制非英語專業(yè)學生的選修課教材或行業(yè)培訓教材。教材分學生用書和教師用書。

書籍目錄

Unit One　Franchise Business　Text A  Making Your Franchise the Next McDonald's 　Text B  Case Study: 25 Years of Franchising in Ireland　Text C  Franchising -- A Safe Haven in Tough TimesUnit Two　The Real Estate Business　Text A  Finding Good Deals in Real Estate　Text B  Getting Started Right in Real Estate Investing　Text C  World's Priciest Cities to Own a HomeUnit Three　Security in E-commerce Era　Text A  OECD: Providing Consumer Protection in Electronic Commerce　Text B  Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy　Text C  A New Era of AttacksUnit Four 　Credit Card  　Text A  How Credit Cards Work 　Text B  The New Rules of Credit Cards　Text C  OECD Warns Protectionism will Worsen Financial Crisis  Unit Five　Creation of Corporate Culture  　Text A  From Factory to Family: The Creation of a Corporate Culture　Text B  Case Study: IBM Finds Profit in Diversity　Text C  Become a Company That Invents New Ideas  Unit Six　 Cultural Difference in Business  　Text A  Advice on Cross-cultural Business  　Text B  Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera　Text C  The Impact of Culture on BrandingUnit Seven　Mergers & Acquisitions　Text A  Want to Orow? Think Merger　Text B  M & A Execution -- A Case Study on Deals That Went Wrong　Text C  2009: A Busy Year for Mergers and Acquisitions in China  Unit Eight　Telecommuting　Text A  Telework　Text B  Case Study: Making Telecommuting Work　Text C  Potential Drawbacks of TeleworkUnit Nine　Business and Customer-centeredness　Text A  Daily Life, Not Markets: Customer-centered Design　Text B  Reebok and Its Customization Strategy　Text C  Secrets of Silk Production  Unit Ten　 Business Ethics  　Text A  Business Ethics　Text B  Corporate Ethics: Right Makes Might　Text C  Can I Ask for More Money?  Unit Eleven   Corporate Social Responsibility　Text A  Competitive Advantage and Corporate Social Responsibility   　Text B  Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition  　Text C  The New BusinessUnit Twelve   Piracy  　Text A  A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back　Text B  Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China　Text C  Piracy Issue at APEC

章節(jié)摘錄

　　Watch the local paper for foreclosure auctions， taxsales， and HUD5 and VA6 listed properties.　Note.Auctions held　in bad weather where the propertyabsolutely must be sold are your best chance to limitcompetition and get property at rock-bottom prices.Because there is no low limit on what can be accepted（no reserve） you may win big.　　Real estate agents are going to try to sell yousomething！ When you approach them be very specificwith them and tell them to call only if they have anabsolute steal. Ask agents to give you those expiredlistings since they couldnt sell them. Suggest a 2 percentcommission if they will assist with closing the paperworkafter you make the deal with the seller on your own.　　Dont be so selective. If the property is an absolutesteal， lock it up and sell it to somebody who does like towork with that type of real estate. Get the option andhand it off to another buyer. Look for distressed sellers inaddition to distressed property.　　Post fliers everywhere —— colleges， laundromats7，shopping centers， bowling alleys， public bulletin boards，churches， local businesses， wherever large numbers ofpeople congregate. Give them a chance to give you alead on a hot deal. （For example， print up cards that say"1 pay $500 to you at closing if I buy a house that youtold me about！ Do you know anyone who is sellingproperty？ Please call 1-your name] at 555 -1212. "） Printquality business cards.　　Join organizations of all types. The sky is the limit.There are so many —— just pick the ones that you would beinterested in truly being a member in and let it be knownyou pay bounties for consummated （closed） deals.

編輯推薦

　　新基點全國高等院校商務英語專業(yè)本科系列規(guī)劃教材·語言技能子系列

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