現代商務英語綜合教程教學參考書（第3冊）

內容概要

本書為《現代商務英語綜合教程》教學參考書第3冊，共12章。本書除了客觀題的全部答案外，所有主觀題，包括翻譯、口語活動和作文，均提供了內容豐富、觀點不同的實例，便于教師開闊學生思路、展開課堂活動。本書還提供了聽力原文、課內閱讀的參考譯文、圍繞主題的商務背景知識以及補充閱讀材料，供教師備課時參考選用。書中每單元需6-8課時：Background Case和Listening 2-3課時，Reading 3-4課時，課后練習1課時。Supplement Reading可以作為學生課后閱讀的補充材料，也可以作為教師備課的補充資源。任課教師可以根據自己班級的情況和不同的單元適當調整，靈活掌握。

書籍目錄

CHAPTER 1  Retailing  Background Info  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Supplement ReadingCHAPTER 2  Franchising  Background Info  Listening  Reading  Structure  Vocabulary  Comprehension  Translation    Speaking  Writing  Supplement ReadingCHAPTER 3  Advertising  Background Info  Listening  Reading    Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Supplement ReadingCHAPTER 4  Marketing  Background Info  Listening  Reading    Structure    Vocabulary    Comprehension  Translation  Speaking  Writing  Supplement ReadingCHAPTER 5  Business Negotiations  Backgound Info  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Supplement ReadingCHAPTER 6  Logistics  Background Info  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  ……CHAPTER 7  OutsourcingCHAPTER 8  Quality ControlCHAPTER 9  Company PerformanceCHAPTER 10  Customer ServiceCHAPTER 11  Crisis ManagementCHAPTER 12 Entrepreneurs

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