現(xiàn)代商務(wù)英語綜合教程（第3冊）

內(nèi)容概要

《現(xiàn)代商務(wù)英語綜合教程》的編寫宗旨是：在遵循現(xiàn)代外語教學理念基礎(chǔ)上，強調(diào)外語在商務(wù)領(lǐng)域中的應(yīng)用，注重為學生創(chuàng)造商務(wù)環(huán)境，全面培養(yǎng)學生的英語綜合應(yīng)用能力，使他們在今后的工作中能用英語有效地進行口頭和書面商務(wù)溝通。

書籍目錄

CHAPTER 1  Retailing  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 2  Franchising  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 3  Advertising  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 4  Marketing  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 5  Business Negotiations  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 6  Logistics  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 7  Outsoureing  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 8  Quality Control  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 9  Company Performance  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 10  Customer Service  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTERll  Crisis Management  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 12  Entrepreneurs  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional Reading

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