職通商務(wù)英語拓展教程2

前言

　　隨著經(jīng)濟(jì)全球化的進(jìn)一步發(fā)展，我國與世界各國的經(jīng)濟(jì)合作日益擴(kuò)大，國際商貿(mào)交往日益頻繁。在對國際化商貿(mào)人才需求日益增加的同時(shí)，社會對高素質(zhì)商貿(mào)人才的英語應(yīng)用能力的要求愈來愈高，進(jìn)而對商務(wù)英語教學(xué)的載體——商務(wù)英語教材的編寫也提出了更高的要求?！堵毻ㄉ虅?wù)英語》系列教材旨在提高學(xué)習(xí)者的商務(wù)英語語言交際技巧，培養(yǎng)其熟練掌握英語，通曉商務(wù)知識，熟悉國際商務(wù)環(huán)境，善于跨文化交際的能力，以滿足現(xiàn)代社會對商貿(mào)人才的需求?！　　堵毻ㄉ虅?wù)英語》系列教材將商務(wù)專業(yè)知識和跨文化商務(wù)交際能力與英語語言運(yùn)用技能結(jié)合在一起，以學(xué)生為中心，以商務(wù)為環(huán)境，以商貿(mào)崗位任務(wù)為路徑，以商務(wù)交際為目的，由淺入深，循序漸進(jìn)，通過對學(xué)生聽、說、讀、寫、譯等基本技能的全面訓(xùn)練，培養(yǎng)學(xué)生通曉商務(wù)技能，掌握英語知識以及在未來崗位中完成商務(wù)任務(wù)和商務(wù)交際的能力。

內(nèi)容概要

　　《職通商務(wù)英語拓展教程2》將商務(wù)專業(yè)知識和跨文化商務(wù)交際能力與英語語言運(yùn)用技能結(jié)合在一起，以學(xué)生為中心，以商務(wù)為環(huán)境，以商貿(mào)崗位任務(wù)為路徑，以商務(wù)交際為目的，由淺入深，循序漸進(jìn)，通過對學(xué)生聽、說、讀、寫、譯等基本技能的全面訓(xùn)練，培養(yǎng)學(xué)生通曉商務(wù)技能，掌握英語知識以及在未來崗位中完成商務(wù)任務(wù)和商務(wù)交際的能力。

書籍目錄

Unit 1 International BusinessVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeLeisure TimeUnit 2Business ExpansionVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeLeisure TimeUnit 3 Business PlanVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeLeisure TimeUnit 4 Business RelationshipsVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeLeisure TimeUnit 5 MarketingVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeLeisure TimeUnit 6 AdvertisingVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeLeisure TimeUnit 7 Import and ExportVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeLeisure TimeUnit 8 InvestmentVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeLeisure TimeUnit 9 Exhibitions and Trade FairsVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeLeisure TimeUnit 10 Customer Relationship ManagementVocabulary PracticeGrammar PracticeReading PracticeWriting PracticeLeisure TimeAnswer Key

章節(jié)摘錄

　　While companies are often farther removed from their customers these days - mainly interacting in a virtual way —— customer service is still as important as it ever was, if not still more so. If customers arent satisfied with service, there are plenty of other places they can go and word of mouth spreads faster through email. Theres a need for the more in-depth customer service provided through customer relationship management （CRM）.　　Beyond simple access through email, call centers, faxes, and web sites, CRM allows companies to collect information about customers in order to better anticipate what they want. Experts consider the best form of CRM to be that which utilizes multichannel. In other words, it is not simply a transaction or communication that starts and ends with a website visit, for example, but something like a site visit that continues to a phone conversation with a customer service representative. Multichannel CRM involves an interaction in one medium, or channel, being seamlessly integrated with other mediums.

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