商務(wù)英語(yǔ)讀寫(xiě)教程1

前言

　　伴隨著經(jīng)濟(jì)全球化和我國(guó)經(jīng)濟(jì)國(guó)際化的進(jìn)程，國(guó)內(nèi)外大中型企業(yè)、跨國(guó)公司等對(duì)既懂商務(wù)又會(huì)英語(yǔ)的復(fù)合型人才的需求與日俱增，這也促進(jìn)了我國(guó)高等教育商務(wù)英語(yǔ)專業(yè)的快速發(fā)展。目前，全國(guó)有700多所高等院校開(kāi)設(shè)了外貿(mào)英語(yǔ)、商務(wù)英語(yǔ)等課程，工商管理、金融等商科專業(yè)也都開(kāi)設(shè)了以商務(wù)為核心內(nèi)容的英語(yǔ)課程，部分院校甚至設(shè)立了商務(wù)英語(yǔ)專業(yè)。近幾年來(lái)，全國(guó)性的商務(wù)英語(yǔ)教學(xué)、學(xué)術(shù)研討會(huì)頻頻召開(kāi)。我國(guó)國(guó)際商務(wù)的快速發(fā)展、人才市場(chǎng)對(duì)商務(wù)英語(yǔ)人才的強(qiáng)勁需求以及外語(yǔ)就業(yè)市場(chǎng)人才多元化推動(dòng)了英語(yǔ)專業(yè)的教學(xué)改革和教材建設(shè)，各院校都迫切需要一套能體現(xiàn)商務(wù)特色與人才培養(yǎng)規(guī)格相適應(yīng)的新教材，以改變英語(yǔ)教材與人才培養(yǎng)和需求不相適應(yīng)的狀況?！　∩虅?wù)英語(yǔ)屬于專門(mén)用途英語(yǔ)，國(guó)外大學(xué)多將其歸為ESP（English for specialPurposes）。目前，我們國(guó)內(nèi)這樣系統(tǒng)的專業(yè)教材并不是很多。王正元教授領(lǐng)銜總主編、由全國(guó)20余所大學(xué)40余名英語(yǔ)教授、副教授、講師歷時(shí)兩年多編寫(xiě)的這套“新時(shí)代大學(xué)商務(wù)英語(yǔ)系列教材”是我國(guó)高等教育商務(wù)英語(yǔ)教材建設(shè)的一個(gè)新成果。　　這套教材共14本，包括讀寫(xiě)、視聽(tīng)說(shuō)、寫(xiě)作、口譯，涵蓋了商務(wù)英語(yǔ)的基本主體課程。編者基于“商務(wù)知識(shí)+英語(yǔ)能力=核心競(jìng)爭(zhēng)力”的編寫(xiě)理念，力求在企業(yè)戰(zhàn)略、市場(chǎng)營(yíng)銷(xiāo)、人力資源、企業(yè)文化、經(jīng)營(yíng)運(yùn)作等商務(wù)語(yǔ)境中培養(yǎng)學(xué)生的英語(yǔ)交際能力。商務(wù)知識(shí)與英語(yǔ)能力相結(jié)合、商務(wù)語(yǔ)境與語(yǔ)言活動(dòng)相結(jié)合、能力培養(yǎng)與就業(yè)需求相結(jié)合的編寫(xiě)思路使這套教材商務(wù)內(nèi)容豐富，英語(yǔ)操練有的放矢，凸顯了人才培養(yǎng)規(guī)格，給這套教材帶來(lái)了亮點(diǎn)。

內(nèi)容概要

為了編寫(xiě)這套教材，我們反復(fù)地學(xué)習(xí)了教育部高等學(xué)校英語(yǔ)教學(xué)大綱，訪問(wèn)了畢業(yè)生用人單位，舉行了英語(yǔ)畢業(yè)生座談會(huì)，廣泛地聽(tīng)取了師生的意見(jiàn)。    高等學(xué)校英語(yǔ)專業(yè)《英語(yǔ)教學(xué)大綱》指出：“我們也應(yīng)當(dāng)清醒地面對(duì)這樣一個(gè)現(xiàn)實(shí)，即我國(guó)每年僅需要少量外語(yǔ)與文學(xué)，外語(yǔ)與語(yǔ)言學(xué)相結(jié)合的專業(yè)人才以從事外國(guó)文學(xué)和語(yǔ)言學(xué)教學(xué)的研究工作，而大量需要的則是外語(yǔ)和其他相關(guān)學(xué)科——如外交、經(jīng)貿(mào)、法律、新聞等結(jié)合的復(fù)合型人才，培養(yǎng)這種復(fù)合型外語(yǔ)及專業(yè)人才是社會(huì)主義市場(chǎng)經(jīng)濟(jì)對(duì)外語(yǔ)專業(yè)提高的要求，也是新時(shí)代的要求?！蔽覀儗⑦@一精神作為我們這套教材編寫(xiě)的指導(dǎo)思想，并努力使這套教材達(dá)到這樣的目標(biāo)：    1）教材內(nèi)容要有較強(qiáng)的時(shí)代性、實(shí)用性、針對(duì)性、系統(tǒng)性。    2）安排好商務(wù)英語(yǔ)專業(yè)知識(shí)、語(yǔ)言訓(xùn)練及文化背景知識(shí)。    3）教材要有利于培養(yǎng)學(xué)生英語(yǔ)思維力、創(chuàng)新力、語(yǔ)用能力。    4）運(yùn)用任務(wù)型的教學(xué)方法，為學(xué)生自己學(xué)習(xí)提供平臺(tái)。

書(shū)籍目錄

序前言Unit1 Financial New York  Objectives  Listening  Reading  Vocabulary Drills  Grammar Focus  Speaking Skills  Translation Drills  Writing DrillsUnit2 Harvard Business School  Objectives  Listening  Reading  Vocabulary Drills  Grammar Focus  Speaking Skills  Translation Drills  Writing DrillsUnit3 The Profit Sharing Program  Objectives  Listening  Reading  Vocabulary Drills  Grammar Focus  Speaking Skills  Translation Drills  Writing DrillsUnit4 History of Dow Jones Industrial Average  Objectives  Listening  Reading  Vocabulary Drills  Grammar Focus  Speaking Skills  Translation Drills  Writing DrillsUnit5 Should the UK Adopt the Furo Single Currency？  Objectives  Listening  Reading  Vocabulary Drills  Grammar Focus  Speaking Skills  Translation Drills  Writing DrillsUnit6 Multinational Companies:Good or Bad  Objectives  Listening  Reading  Vocabulary Drills  Grammar Focus  Speaking Skills  Translation Drills  Writing DrillsUnit7 The Salesmans Role in the New Buying Envirorment  Objectives  Listening  Reading  Vocabulary Drills  Grammar Focus  Speaking Skills  Translation Drills  Writing DrillsUnit8 Growth of the Canadian Forest Indeustry in the Nineteenth-CenturyUnit9 E-mail and On-Iine ShoppingUnit10 Bill Gates——A Story of SuccessUnit11 Jack Welch:My ParentsUnit12 The Development of Japanese Automobile IndustryUnit13 World Needs“Common Win”Economic GlobalizationUnit14 How Wal-Mart WorksUnit15 KFC and Its StoryUnit16 Shopping in Paris附錄

章節(jié)摘錄

　　[ 3 ] New York has been among the most ethnically diverse cities in theworld since the 1640s， when fewer than1，000 total residents spoke more than15 languages. Between 1880 and 1919， more than 23 million Europeansimmigrated to the United States. At least 17 million of them disembarked inNew York. No one knows how many remained there， but as early as 1880，more than half the citys working population was foreign-born， providing NewYork with the largest immigrant labor force on earth.　　[4] Half a century later， the city still contained 2 million foreigu-bomresidents （including 517-；000 Russians and 430，000 Italians） and an evenlarger number of persons of foreign parentage. And at the end of the 20thcentury， the pattern remained the same， In 1996 the US Census Bureaureported that naore than 11 out of every 20 New Yorkers were immigrants orthe children of immigrants. Nearly half of all Bronx residents and one-third ofManhattans were Hispanic and nearly one-fifth of the population of Queenswas Asian-American. Researchers estimated that immigrants would makeup about 33 percent of the citys population in 2000， approaching the 20%century peak of about 40 percent， reached in 1910.

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